Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like SmartSites, Viral Nation, and Fresh Content Society undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like SmartSites, Viral Nation, and Fresh Content Society:
Expanding your US-based brand or venturing into the United States market demands a high-quality local digital marketing agency that aligns with your vision and understands the cultural nuances of your target audience. Recognizing the importance of current and relevant strategies, we conducted a major analysis on April 10, 2024, on how to pick the right digital marketing agency, ensuring you have access to the latest insights in this dynamic industry.
The advantage of partnering with an agency within your time zone extends beyond mere convenience—it ensures seamless communication and a deeper understanding of local holidays, traditions, and consumer behaviors, essential for crafting resonant marketing strategies. To further support your decision-making process, we've also updated our guide on what to ask before hiring a digital marketing agency as of April 10, 2024, providing you with critical questions that reveal the depth and efficacy of potential partners.
Finding the right agency, however, can be daunting amidst a sea of options. Whether you're evaluating digital marketing agency pricing models, or just seeking inspiration from successful ad digital marketing campaigns, it's crucial to have a clear strategy.
To guide you through this critical decision-making process, we’ve curated a list of the best digital marketing agencies in the United States.
Top Digital Marketing Agencies in the United States 2024:
Best for: SEO Notable clients: US Framing, New Jersey Institute of Technology, Nationwide Merchant Solutions Location: Paramus, New Jersey Year founded: 2011 Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project SmartSites have been helping small businesses and Fortune 500 companies for over a decade to outsmart their competitors. They offer various top-rated digital marketing services and have been praised for their responsiveness and value that they offer. Some of the industries that SmartSites have worked with include B2B, automotive, and retail. Their award-winning team of digital experts have helped hundreds of clients and generated more than $100 million in sales for them. For example, when the NJ Institute of Technology wanted to market their institute as a local, accessible and flexible alternative to online learning, SmartSites created a PPC campaign. Not only did they manage to triple the conversions, but they also decreased the cost per lead by a third. Best for: Influencer Marketing Notable Clients: Uber, Logitech, Ubisoft, Activision Blizzard, Meta Quest Location: United States Year Founded: 2014 Pricing: Minimum spend of $50,000 per project Founded in 2014 in the United States, this agency has carved a niche for itself, particularly in the digital marketing agency domain, commanding an impressive roster of notable clients including Uber, Logitech, Ubisoft, Activision Blizzard, and Meta Quest. With a minimum project spend of $50,000, Viral Nation offers an array of services aimed at propelling brands to the pinnacle of the Attention Economy. This is backed by their proven track record of delivering tangible ROI for their partners, as evidenced by the dramatic success of the Call of Duty League campaign. We at Influencer Marketing Hub made a comprehensive Ahrefs data analysis (find Google Sheet data format here) to verify the campaign’s massive impact, with organic traffic to the Call of Duty League website skyrocketing from a mere 40 visits to over 107,000 weekly visits during the marketing campaign period, unequivocally demonstrating Viral Nation’s capability to achieve unprecedented growth and engagement. Analyzing the Ahrefs data by our team for the Call of Duty League website around the time of the campaign conducted by Viral Nation provides clear insights into the campaign’s success and its impact on organic traffic to the website. Traffic Growth According to Influencer Marketing Hubs Team of Experts, Viral Nation executed a masterful influencer marketing strategy for the Call of Duty: Warzone campaign, tackling the crowded battle royale market head-on. By partnering with top gaming influencers like Vikkstar, CouRage, iFerg, and Ogro, they tapped into vast, engaged audiences across YouTube. These influencers engaged their followers through co-streaming events and custom watch parties, creating a buzz around the Call of Duty League. This strategic content not only highlighted the game but also fostered a sense of community among viewers. Similarly, Viral Nation’s campaign for Bud Light targeted California’s Hispanic community, celebrating the brand’s 35th summer with the #HechoEnCalifornia campaign. Engaging 11 prominent Hispanic influencers, they seamlessly integrated Bud Light into community festivities, resulting in a staggering 250% (verified by Influencer Marketing Hubs data team) achievement over set goals and generating 7.9 million interactions. This not only boosted brand loyalty but also firmly positioned Bud Light as the community’s preferred choice. These campaigns illustrate Viral Nation’s strategic excellence in leveraging influencer networks to foster community, enhance brand visibility, and drive unprecedented engagement across targeted demographics. Key Numbers and Achievements Talent and Technology Viral Nation boasts a diverse and talented team spread across various global locations, primarily concentrated in Canada and the United States, with significant presences in Ontario, the Greater Toronto Area, and California. The team’s academic backgrounds are varied, with notable attendance at institutions such as Humber College, York University, Ryerson University, and the University of Toronto, reflecting a rich tapestry of expertise and knowledge. Viral Nation went from being a team of 2 less than a decade ago, to now a team of 500+. Viral Nation has also been recognized as one of the Fastest-Growing Companies in North America, securing a spot on the 2023 Deloitte Technology Fast 500™ rankings, a testament to their remarkable 292% growth. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Best for: Social media marketing Notable clients: KFC, Travelcenters of America, True Value Location: Evanston, Illinois Year founded: 2015 Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project Fresh Content Society is a digital marketing agency with a commitment to delivering fresh and tailored content solutions. Their track record of partnering with a diverse range of brands, from niche startups to established enterprises, underscores their adaptability and dedication to meeting unique client needs. Operating in the fast-paced realm of digital marketing, Fresh Content Society has consistently demonstrated its ability to stay ahead of trends, ensuring brands not only establish a robust online presence but also strategically expand their reach both locally and globally. Their impressive clientele includes businesses from various sectors, all of whom have benefited from Fresh Content Society’s expertise in crafting content that resonates, engages, and converts. For example, the fast-food giant KFC benefited from more than 1 million video views in just a week to promote a new menu item. The goal was to target only their male audience and to do this Fresh Content partnered with professional wrestlers. Best for: PPC advertising Notable clients: Adobe, KPMG Spark, Extra Space Storage Location: Pleasant Grove, Utah Year founded: 2012 Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project Disruptive Advertising isn’t just in it to make money. They also want to make an impact. It’s this ambition that has helped them to earn the recognition as one of the best marketing agencies that can help you to grow your business. Renowned for driving impactful PPC campaigns, Disruptive Advertising pairs ambition with skill to foster growth for businesses. Their focus on “results-based relationships” is evidenced by unique, data-driven strategies that translate into real-world success for their clients. They have worked across diverse industries—from eCommerce to healthcare—meticulously selecting projects they believe in. Their proven five-step process has generated impressive results, like enhancing Adobe’s social campaigns, leading to a substantial increase in user engagement and click-through rates, contributing to millions in quarterly revenue. Highlighted case studies from Disruptive Advertising’s portfolio include a persona-specific ad campaign for Enso Rings, resulting in a 422% increase in display revenue. Another success story is their email marketing strategy for Extra Space Storage, which boosted conversions by 11.64%. These examples showcase the agency’s expertise in customizing strategies that yield measurable results. By focusing on persona-specific targeting and creating personalized ad content, they successfully reached potential buyers at every stage of their journey. Their tactics were multi-faceted, involving audience segmentation to target 16 distinct buyer personas, ranging from working professionals to athletes, all while utilizing various ad formats across networks like Display and YouTube. Data collected (find our Google Sheet data here) by Influencer Marketing Hub regarding Enso Rings’ organic traffic and keywords reflects a significant trend that is worth discussing. After an initial period of growth coinciding with their PPC campaign, it’s apparent that Enso Rings experienced a decrease in organic traffic and keyword rankings post-campaign. Analyzing the figures, Enso Rings saw their organic traffic peak at 369,301 visits in March 2021, which is closely aligned with the active campaign period. However, this was followed by a decline, stabilizing to lower levels in the subsequent months. By March 2023, the traffic had reduced to 107,747 visits, a notable decrease from the heights achieved during the campaign. Enso Rings’ traffic peaked impressively during their active campaign period, but the subsequent decline in organic traffic and keywords by March 2023 underlines the need for a more enduring approach to digital presence. This is where the expertise of Disruptive Advertising becomes crucial. In the case of the Funding Company, Disruptive Advertising deployed a holistic SEO strategy that transformed their online visibility and organic lead generation. By remedying technical issues, enhancing content quality, and building a robust backlink profile, Disruptive Advertising not only improved the Funding Company’s rankings but also solidified their online authority—resulting in a sustainable increase in organic leads. This stark contrast to Enso Rings’ post-campaign dip illustrates why a continuous and comprehensive SEO strategy is essential for long-term growth, and why Disruptive Advertising is the partner businesses should turn to for sustainable success in SEO. Given that third-party analytics tools couldn’t verify these numbers, there’s a need for Disruptive Advertising to more effectively showcase their SEO prowess to potential customers online. Influencer Marketing Hub’s team assessment recognizes their excellence in SEO, suggesting that a more transparent demonstration of their successes could significantly bolster their market perception. Disruptive Advertising is driven by exceptional senior leadership, prominently by its founder and CEO, Jacob Baadsgaard. His journey from offering his analytics expertise to Fortune 500 companies to establishing one of the leading ad agencies in the US is a testament to his vision and capability. Jacob’s philosophy goes beyond profit; he’s committed to fostering growth for both clients and employees. This dual focus has been pivotal in scaling Disruptive Advertising’s business and nurturing a culture of continuous learning and development within the team. Under Jacob’s guidance, the company prioritizes the development of its employees, ensuring that the growth of the organization and its individuals are in tandem. The supportive workplace culture at Disruptive Advertising, infused with Jacob’s personal drive for excellence, not only maximizes the potential of its staff but also propels clients toward sustainable success. Jacob’s leadership is characterized by a keenness to innovate and a dedication to actualizing the full potential of his team, which in turn benefits their extensive client base. His expertise in scaling businesses is evidenced by the strategic growth of Disruptive Advertising and the significant results they’ve achieved for their clients in various sectors. Best for: Influencer marketing Notable clients: The Recording Academy, TikTok Location: Los Angeles, California Year founded: 2023 Pricing: Minimum Spend of $50,000 per project MOMENTiQ might be one of the newer agencies on this list, but their leadership team brings a wealth of experience. It was founded by Alex Elsea, founder of Ubiquitous, a leading influencer marketing agency that’s worked with global names in entertainment like Netflix and Disney. Along with Moburst they’re rated as one of the top digital marketing agencies in California, while some of their strategists have previously worked at other leading digital marketing agencies in the USA like Power Digital. MOMENTiQ was created with a bold mission — to create a completely new model for influencer marketing. While their goal is huge, they take a more targeted approach to channels and choose to specialize in creating campaigns for TikTok and YouTube specifically. In fact, they run influencer marketing campaigns for TikTok themselves — you’ll hardly need more social proof than this. They have a proven track record of running campaigns that generate hundreds of millions of views. For example, their recent campaign for The Grammy Awards was labeled as one of the largest creator campaigns to date and generated over 500,000,000 views. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Best for: SEO Notable clients: Nationwide Construction, Max Mechanical, Aeon Systems Location: Headquartered in Arlington, Texas Year founded: 2005 Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project Flourish in your widely competitive industry with digital marketing campaigns developed with your growth in mind. Doing everything with intention and remaining constantly proactive, Thrive Internet Marketing Agency focuses on two key elements: relationships and results. This means every project is implemented in a highly collaborative manner, which leads to optimized outcomes that exceed client expectations and goals. As a full-service digital marketing agency, Thrive provides services on all spectrums of digital marketing employing a strategy-first approach to every campaign. Its streamlined processes, state-of-the-art tools, and advanced technology help achieve results that support sustainable success. Thrive also offers digital marketing solutions to businesses of all sizes, regardless of niche, industry, or geographical location. They currently serve thousands of active clients in different parts of the globe. From improving engagement rate to boosting organic traffic to increasing online revenue, their team has done it all. For instance, when Northline Express wanted to use social media to drive more sales for their eCommerce store, Thrive developed a paid ad campaign. They also created five posts per week for their Pinterest and Facebook pages. This combination of paid efforts and organic content generated thousands of link clicks and hundreds of website purchases in just two months. Best for: Mobile marketing Notable clients: Samsung, Uber, Reddit, Pfizer Location: Headquartered in New York City Year founded: 2013 Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project Managed by people with expert industry knowledge and backed by powerful technologies, Moburst has the capability to deliver data-driven solutions that scale businesses and pave the way for long-term growth. They have worked with startups, small entrepreneurs, and global brands including Samsung, Discovery, Nielsen, Dunkin’ Donuts, and Deezer. From an innovative app agency, Moburst has transformed into a full-service digital marketing agency that creates and implements effective marketing strategies for brands seeking to leverage social media and search platforms. Industry best practices and creative approaches are amplified with big data and analytics to maximize targeted performance indicators. Their work has also landed them international awards, like the campaign that they crafted to market Samsung’s Galaxy App Store. The goal was to increase downloads and revenue. Applying a micro-segmentation strategy and personalized ads, they managed to achieve both goals. Revenue jumped by 36% and downloads by a whopping 79%. Samsung attributed much of this success to Moburst’s clear communication throughout the campaign. Best for: Influencer Marketing Notable clients: Google, Amazon, Meta Location: New York, New York Year founded: 2018 Pricing: Minimum Spend of $20,000 per project The Influencer Marketing Factory excels in the realm of digital marketing, particularly in leveraging the power of social media platforms like TikTok, Instagram, and YouTube. However, their specialization in influencer marketing sets them apart as a unique choice among digital marketing agencies. This agency is adept at crafting campaigns that are not only authentic and scalable but also focused on delivering tangible ROI. They offer a comprehensive suite of services, including brand activations, content creation, influencer strategy, and detailed tracking and reporting. Their approach is highly customized, beginning with setting clear KPIs and understanding the client’s target audience, followed by meticulous influencer identification and content creation. This ensures that each campaign resonates with the intended audience and achieves the set objectives. Serving a diverse range of industries, from consumer products to education and gaming, The Influencer Marketing Factory is particularly suited for businesses looking to make a significant impact in the digital space. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Best for: Large Companies Notable Clients: Nvidia, A&E, Sam’s Club, Amazon, Airbnb, Casper, TLC Location: Los Angeles, California Year Founded: 2013 Pricing: Minimum spend of $50,000+ per project NeoReach sets itself apart as a full-service influencer marketing agency focused on delivering real ROI through a synthesis of innovative technology and a top-tier marketing team. With a clear mission to blend the art of influencer creativity with actionable, data-driven strategies, NeoReach excels in orchestrating campaigns that resonate deeply with the target audience, achieving over $250 million in campaign spending. The agency’s unique approach is characterized by a suite of services, including influencer sourcing, performance reporting, and seamless campaign execution, ensuring a cohesive journey from conceptualization to realization. Specializing in developing strategies for global brands like Airbnb and Amazon, NeoReach leverages its extensive network of over 3 million influencers to optimize brand engagement across all major social platforms. Their prowess in paid media amplification and experiential activations further underscores their capacity to connect brands with both online and offline audiences, creating memorable experiences that drive engagement and conversion. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Best for: Search engine marketing Notable clients: Adobe, Litmus, Chili Piper Location: Headquartered in Irvine, CA Year founded: 2014 Pricing: $200 – $300 per hour / Minimum spend of $5,000 per project Headquartered in the United States, Directive is a top-tier digital marketing company that redefines the concept of client-agency partnership. Unlike traditional agencies, Directive offers a dedicated team of search marketing professionals who maintain regular communication and execute strategies on a weekly basis. They are committed to delivering tangible results, eliminating the frustration of unproductive agency relationships. Their team understands the nuances of enhancing online presence across various platforms, including Google, Bing, and social media. They are adept at setting marketing goals that not only attract but also retain valuable customers, ensuring a holistic impact on your user lifecycle. While they can improve your online presence across a variety of channels, they’re very specific about the industries that they serve. Their niche is tech. They’re also driven by a single goal — to use data-backed marketing strategies to ensure revenue growth. And, they’ve worked with several leading names in tech including the likes of WordPress. When WordPress encountered issues getting companies to sign up for their enterprise deal, they turned to Directive. Their team devised a strategy to divide the target market into two tiers. This way, they could focus on different pain points and personas more effectively. For the one group, they mostly used account-based marketing, while more conventional formats were used for the second group. The results — opportunities increased by 607%, while the cost per opportunity decreased by 73%. Best for: Social media marketing Notable clients: TikTok, Nikon, Samsung Location: Atlanta, Georgia Year founded: 2011 Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project Sociallyin is a social media agency that takes “social” to heart in every aspect of its business. It leverages the collective power of its team of expert strategists, creatives, designers, writers, photographers, and social media gurus. It also applies a collaborative approach that enables clients to take an active role in exploring the optimal solutions for the positive outcome they seek. It helps create a community where engagement not just brings real value to the audience but also helps companies generate leads and boosts revenues. The Sociallyin team has worked with well-known brands like Toyota, Friday’s, Dick’s Sporting Goods, and Alfa Insurance. Their fresh marketing perspective and result-driven strategy enables businesses to widen their social reach and accelerate growth. Sociallyin, for instance, helped a brand like Nikon to build an online presence. The fact that a well-known name in the photography industry turned to Sociallyin to create eye-catching photos and long-form videos for use on social media is testament to their content production capabilities alone. Add to that Sociallyin’s skill at creating and executing an influencer marketing campaign and Nikon generated millions of impressions and hundreds of thousands of engagements. Best for: Influencer marketing Notable clients: Lenox, Natori, American Standard Location: New York, New York Year founded: 2013 Pricing: $150 – $199 per hour Based in the US, all of The Shelf’s services pertain to influencer marketing and partnerships, meaning they’ve mastered the ins and outs of working with influencers. From fashion to food campaigns, they’ve a solid track record of offering customized influencer marketing services to virtually any vertical. They use proprietary tech that leverages natural language processing and machine learning to find the most impactful influencers and concepts. Data also plays a big role in how they go about their services. They started out as a data analytics company and to this day they still rely on data to execute campaigns. They’ve also helped companies like Lenox to change direction. The Shelf picked a diverse collection of lifestyle influencers to show that fine china dinnerware can be used by modern families too. The campaign ran for a year during which they created over 250 pieces of content that generated hundreds of thousands of engagements. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Best for: Small to mid-sized businesses Notable clients: CoinTrader Online, Domino’s Pizza, Fitbakes Location: Atlanta, Georgia Year founded: 2011 Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project LYFE Marketing is an agency in the US that offers a full suite of digital marketing services. They specialize in social media management, creating successful campaigns for their clients on Facebook, Instagram, Twitter, LinkedIn, and other top platforms that result in sales and conversions. As a full-service agency, the company utilizes the whole range of their services coupled with their expertise to help their clients grow online. LYFE’s goal is to maximize their clients’ ROI by using different strategies like social media, SEO, PPC, and other digital approaches to increase engagement and lower CPA. They’ve had tremendous success with their clients, with most of them experiencing a huge growth in qualified leads, website traffic, and even in revenue. The social ads results that they generated for Domino’s Pizza is just one success story example. The pizza brand approached LYFE to help them manage and improve the Facebook presence of 75 of their stores in Washington. Using boosted posts, video content, and localized targeting, LYFE increased their Facebook post engagement by a whopping 137% within just four months. Best for: B2B Social Media Marketing Notable clients: Blend, Sun Pacific, Livability Location: Iowa City, Iowa Year founded: 2012 Pricing: Minimum project size is $5,000+, average hourly rate is $150 – $199 / hr Sculpt is a B2B social media marketing agency that excels in crafting compelling digital narratives. With a unique blend of Hustle & Heart, Sculpt stands out for its deep dive into B2B sectors like SaaS, FinTech, Manufacturing, and eCommerce. They specialize in transforming complex enterprise solutions into engaging social media stories that resonate with audiences and drive conversions. Their approach is not just about posting content; it’s about creating a digital ecosystem where content, community, and commerce converge. Sculpt’s expertise in platforms like LinkedIn, Meta, Twitter, and YouTube ensures their clients’ messages reach the right audience with precision and impact. Their services range from content creation and community management to full-funnel paid social campaigns, all meticulously measured and reported for maximum ROI. Sculpt’s commitment to client success is evident in their work. For instance, their campaign for NETSCOUT not only elevated the brand’s social media presence but also translated into tangible business growth. This ability to turn social media into a powerful business tool is what makes Sculpt a leader among digital marketing agencies. Best for: LinkedIn marketing Notable clients: Uber, PayPal, Unilever Location: Los Angeles, California Year founded: 2017 Pricing: $25 – $49 per hour / Minimum spend of $1,000 per project Cleverly is a LinkedIn-dedicated marketing agency based in Los Angeles, California. What differentiates them from other agencies and LinkedIn lead-generation software is that you get a dedicated US-based account manager who proactively manages your cold outreach and prevents your LinkedIn account from being flagged or shut down. LinkedIn limits the number of outreach messages an account can do, and going overboard often results in being banned from the platform. By having a dedicated team proactively managing these limits, you are safe from being banned and guaranteed the leads you want. Cleverly handles the entire LinkedIn lead generation pipeline, from identifying targeted prospects and sending personalized cold outreach messages to alerting your sales team when it’s time to nurture the leads. Cleverly also offers email, real-time chat, and phone support, so you can reach someone anytime you need to. It serves various industries like software companies, legal services, technology startups, real estate services, financial services, and small businesses. For example, when one of their clients operating in the fintech industry turned to them to help with brand recognition and qualified prospects, they connected them with thousands within their target audience. By combining targeted marketing with advanced prospecting, LeaseLock successfully generated hundreds of leads which resulted in $1 million in revenue in the span of a year. Best for: B2B marketing Notable clients: The Problem Realtors, MojoTech, The Problem Astra Location: Providence, Rhode Island Year founded: 2014 Pricing: $150 – $199 per hour / Minimum spend of $1,000 per project As a powerhouse in the B2B marketing industry, Tilt Metrics has carved a niche for itself by helping B2B software and service companies generate leads through paid search and digital ad campaigns. Their success lies in their result-oriented approach, which has been demonstrated in a case study where they managed to garner 10,431 signups for a fintech SaaS company through a combination of paid ads and SEO. The agency successfully utilizes various channels such as Facebook, Instagram, Google, LinkedIn, YouTube, and sponsorships for projects of any size. With a comprehensive, step-by-step approach, Tilt Metrics creates automated lead generation campaigns that smoothly transition prospects from strangers to loyal customers. Best for: B2B marketing Notable clients: Intellectsoft, URBAN MAVERICKS, Iqoniq Location: Headquartered in London and New York City Year founded: 2017 Pricing: $50 – $99 per hour / Minimum spend of $5,000 per project With offices in New York and several other cities across the globe, NinjaPromo is one of the leading names in digital marketing. As they’re a full-service digital marketing company, they can help with all the most popular services. Not only do they offer a long list of marketing-related services, but they also serve various industries, including more technical sectors like crypto, B2B, and fintech. Before they tackle a new project, they’ll first organize a discovery session to learn more about your business. This way, they can customize their digital marketing strategies to suit your unique products and business objectives. Then, after implementing a strategy, their team of experts will continue to track campaigns and make changes where needed. It’s this thoughtful approach that has helped thoughtful brands like URBAN MAVERICKS to reach audiences that share their values. To do this, NinjaPromo created a bright visual strategy and engaging social media content. This included infographics about ecological issues and educational rubrics. Their organic traffic increased by 150% and that was from social media alone. Even more impressive was that their engagement rate nearly tripled. Best for: Website design Notable clients: Doctors for America, Mount Carmel Academy, Stratus Location: Headquartered in New Orleans, LA Year founded: 2012 Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project Online Optimism is one of the leading full-service digital marketing and design agencies in the US. Founded just over a decade ago, they have two offices in New Orleans and Washington D.C. from where their team of creatives, digital marketers, designers, and strategists help their clients to become optimistic about their marketing. Using a data-driven method, they create innovative, digital-first marketing campaigns that generate long-lasting results. They specialize in a wide range of marketing-related services and are happy to help you with all your marketing or simply a specific strategy. Whether you operate in the B2B or B2C sector, they have experts in multiple industries and have worked with clients across various locations. Clients have praised them online for their willingness to give 100% and more — an attitude that will get anyone optimistic. It’s this attitude that has helped a tech consulting firm, Square Peg Technologies, to establish a digital brand identity on LinkedIn and align the company’s success stories with the success of its founder. To do this, they posted content that showcased both the firm and its founder twice per week on LinkedIn. Their team also used the Invite Connections feature to grow the firm’s network. The result — the firm’s number of followers nearly tripled in the span of six months. Best for: Paid media Notable clients: Gillette, Netflix, PAWS for Life Location: Headquartered in Austin, Texas Year founded: 2014 Pricing: Minimum spend of $5,000 per project Iron Roots is one of the top digital marketing agencies based in Austin, Texas. They’re an award-winning agency that has worked with some of the world’s best brands. Their approach is to become an extension of your team. Not only are they comfortable to work side by side with their clients, but they’re also open to collaboration. For example, they collaborated with DC Comics, Gillette, and comic book influencers on Instagram to market special edition Justice League razor kits. By focusing on user-generated content, they reached millions within the comic book community on Instagram. Best for: Large Companies Notable Clients: Microsoft, Oreo, Southwest Airlines, McDonalds, Warner Bros, NFL, Target, and Meta. Location: Houston, Texas Year Founded: 2011 Pricing: Minimum spend of $50,000 per project Since its inception in 2011, HireInfluence has set a new standard in the influencer marketing domain, consistently securing its position as a pioneering agency. Their commitment goes beyond mere campaign management to forge impactful narratives and experiences that resonate with audiences worldwide. This ethos has not only defined their path but also garnished them with accolades, such as the 2022 Marketing Agency of the Year by Ad World Masters, showcasing their excellence in the field. HireInfluence’s approach centers on creating authentic, human-to-human connections through influencer marketing rather than traditional advertisements. This philosophy enables them to craft campaigns that are not only innovative but also deeply engaging, fostering organic discovery and emotional bonds between brands and consumers. Their services span from full-service influencer marketing and experiential ideation to strategic content amplification and beyond, all tailored to the unique objectives and KPIs of each client. With a roster of revered clients like Forbes and NBC, HireInfluence excels in elevating brands with their white-glove service, manual talent curation, and data-driven insights, ensuring every campaign achieves its fullest potential. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Best for: Influencer marketing Notable clients: Swiffer, Constellation Brands, Claire’s Location: Erie, PA Year founded: 2015 Pricing: Minimum spend of $20,000 per project ApexDrop’s main focus is on connecting brands with the best micro-influencers to help promote those brands and their products and services as organically and authentically as possible. They label themselves as a growth marketing firm that sets itself apart from other influencer marketing agencies by building long-lasting influential communities. As such, they value engagement more than follower count and brands working with them can access a very engaged network. Plus, as their influencer network is diverse, you’ll be able to find creators that your target audience will find relatable — another way they drive engagement. Through these partnerships, they’ve generated hundreds of thousands of online engagements for their clients, building up brand awareness and company growth. For example, when Russel Athletic needed a reliable source of user-generated content that would relate to millennial men, ApexDrop activated nearly 500 lifestyle and fashion influencers that created over 400 posts and 100 stories. The result — Russel Athletic gained more than 8,000 new followers. Are you an Influencer looking for an agency? Discover your options with influencer talent agencies. Best for: eCommerce marketing Notable clients: Steve Madden, Hard Rock, Tiny Trucker Co. Location: Headquartered in Miami, FL Year founded: 2018 Pricing: Minimum spend of $5,000 per project Evestar is an eCommerce marketing agency that focuses on everything D2C. Before working with an eCommerce brand, they take a look at metrics like your conversion rate, average order value, and customer lifetime value to first make sure you’re ready for scalable growth. The Evestar team works with industries like apparel and fashion, supplements, cosmetics, food and beverage, and consumer tech and electronics. For example, when they partnered with Smarty Pear, they aggressively scaled their advertising. This approach paid off and on average they grew Smarty Pear’s revenue by 34% year-over-year. Best for: Small and mid-sized businesses Notable clients: Jura Coffee Machines, Battery Mart, Harvard Business Services Location: Headquartered in Chicago, IL Year founded: 2003 Pricing: $50 – $99 per hour / Minimum spend of $5,000 per project JumpFly is one of the top digital marketing agencies based in Chicago, Illinois. They’ve been around since 2003, proving that they’ve mastered a number of new strategies over the years as the digital marketing space evolves more and more each year. During the two decades that they’ve been in business, they’ve generated results like an 820% increase in conversions, 66% increase in clicks, and 90% increase in revenue. To achieve these types of results, they’ve, for example, maximized digital ads. It’s this approach that has helped a brand like Jura to exceed their revenue over the previous four years by 77% in just eight months. Best for: Social media marketing Notable clients: R-C Ranch, Sony, Bake Believe Location: Headquartered in Indianapolis, IN Year founded: 2007 Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project While they work with a number of brands across all industries, they like to focus on the food and beverage industry. With their studio services, they can easily create stunning photo and video content for restaurants’ social media accounts. Firebelly also has a podcast to further show off their marketing prowess. And they include a ton of social proof across their website in the form of review site ratings, testimonials, and more. They’ve, for example, helped R-C Ranch to improve its brand visibility on social media. Their team identified reach and impressions, content engagement, page engagement, and page followers as the main metrics they wanted to focus on, while Instagram, Facebook, and Pinterest were the main channels included in the campaign. The top-performing Facebook post generated thousands of engagements, proving that they know how to hit those metrics. Best for: SEO and PPC Notable clients: Volkswagen, RE/MAX, FIJI Water Location: Headquartered in Denver, CO Year founded: 2006 Pricing: Minimum spend of $1,000 per project Volume Nine (aka V9) works as an extension of your team, ensuring that everything they do falls in line with your marketing messaging and what you would want an in-house employee to create or promote. They believe it’s this true partnership that sets them apart from other digital marketing agencies. They’re dedicated and hardworking, but still know how to make the whole marketing process fun. They work with many different types of businesses, from eCommerce and consumer products to B2B brands. For example, when Murad needed help to improve organic traffic, a common challenge in the eCommerce industry, V9 really cranked up the volume. Using multiple strategies and channels that included keyword targeting and product page optimization, they improved conversions for landing pages by 120%. This helped them to drive 34% more purchases and increase product revenue by nearly twice as much. Best for: PPC and social media marketing Notable clients: Silvertrac, KDRO Consulting, Mind Share Partners Location: Spokane, WA Year founded: 2018 Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project Ernst Media is a boutique digital marketing agency that offers full-scale digital marketing services, from advertising to content and SEO to organic social media marketing. Driven by their three core values — integrity, craftsmanship, and collaboration, they take a methodical, data-driven approach. In short, they cut the ad campaigns that perform the worst and grow those that perform. They’ve generated results like quadrupling return on ad spend (ROAS) in the first month of a campaign, ramping up email signups from 30 to 1,000 per day, and more. To do this, they’ve implemented digital marketing strategies with a strong focus on split testing custom audiences and minimizing acquisition costs. Best for: Social media marketing Notable clients: Casper, Sambazon, Good American Location: Headquartered in San Diego, CA Year founded: 2012 Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project Power Digital has offices in San Diego, New York, and Washington, D.C. and is one of the highest ranked US-based digital marketing agencies on Clutch. They’re on a mission to empower brands so that they can become leaders in their respective industries. To help them achieve this rather ambitious mission, they rely on hard work, creativity, knowledge, confidence, and tech. Whether you operate in the B2B or B2C space, they’ve worked with various industries. What’s more, they can also have a marketing solution for each stage of your funnel and milestone of your customer’s journey. After completing a free, proprietary appraisal, their team of in-house creative pros will create a custom digital marketing strategy. This strategy will take a holistic approach that focuses on generating more revenue growth. Then, to ensure that you stay up to speed with the growth achieved so far, you can look forward to weekly calls and monthly meetings. Examples of the growth that they’ve achieved for their clients include increasing revenue over Black Friday with nearly a third, driving tens of thousands of engagements, and generating hundreds of millions of media impressions. For example, the influencer marketing campaign that they created for The Crack Shack reached over a million people using fewer than 50 Instagram posts. Best for: SEO Notable clients: Experian, Tony Robbins, National Funding Location: San Diego, CA Year founded: 2012 Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project If you’re a regular reader of Influencer Marketing Hub, you’ve probably come across Ignite Visibility a number of times. They describe themselves as a premier, full-service digital marketing agency that manages about $100 million in ad spend per year. Regarded as one of the best SEO agencies in the United States, Ignite Visibility can also help with several other digital marketing services. What sets them apart from many other firms is their focus on forecasting. They have a proprietary, multichannel, performance-based forecasting system. With the help of this tool, they can access competitive analysis and business data to help their clients hit their goals. This has served them well and has helped them to land clients like Tony Robbins and Army & Navy Academy. For example, for the military school they increased website visits and application submissions. Best for: SEO Notable clients: Fujifilm, ABF Freight, Verizon Location: Headquartered in Harrisburg, Pennsylvania Year founded: 1996 Pricing: $100 – $149 per hour Not only is WebFX one of the highest rated US-based digital marketing agencies on Clutch, but they’re also one of the most-reviewed agencies. Boasting more than 350 reviews on Clutch, their clients have praised them for their level of professionalism and service delivery. WebFX describes their agency as a “tech-enabled digital marketing solutions provider”. Using their clients’ goals and needs, they create custom strategies that focus on generating leads, revenue, and much more. Even when they’ve previously worked with other companies in your industry, their team will still take the time to get to know your business first. Similarly to some of the other leading agencies in the country, they also rely on proprietary software to make data-informed decisions. Transparency is also one of their core values. Unlike most other digital marketing agencies, WebFX actually publishes their pricing on their website. Depending on the type of service you’re interested in, pricing ranges from $300 to $8,000 per month. As for the results you can expect, for one of their clients in the healthcare tech industry, they managed to decrease their PPC cost per lead by as much as 90%. What’s more, they also increased organic sessions and contact form submissions by 11% and 10% respectively. Best for: Social media marketing Notable clients: 2nd Story Brewing Co., TAC Mechanical, Sidelines Location: West Chester, PA Year founded: 2011 Pricing: $100 – $149 per hour Bad Rhino is a social media marketing agency. Their team offers an audit of your existing social media presence before they work on your strategy, ensuring that everything you’re doing right now that’s working stays and whatever isn’t is replaced by more effective tactics. With their marketing services, they’ve helped clients reach hundreds of thousands of people on social media, generated tens of thousands of website clicks, improved social media engagement, and more. Their success stories include helping a plumbing company increase their organic search traffic by a massive 191% and their monthly phone calls by 200%. All it took was some strategizing and paid search. Best for: Email marketing Notable clients: Spotify, Delta Air Lines, The Hershey Company Location: Atlanta, GA Year founded: 2016 Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project Rated as one of the leading Atlanta-based marketing agencies, Joseph Studios offers intelligence-based marketing strategies that have been recognized by leading review sites like Clutch, Agency Spotter, and UpCity. What sets them apart from other marketing agencies is their proprietary tools and strategies that help them to track down their clients’ target market in niche online groups and forums. They’ll then build customer personas and profiles to understand your ideal buyers better. This way, they can customize their marketing campaigns to appeal to them and their decision-making process. Whether you’re an entrepreneur just about to launch, an established brand, or an enterprise business, their services are tailored to all these types of businesses. For example, when a software QA company saw an opportunity, Joseph Studios helped them to secure a meeting with Boeing’s core leadership team. This sales call was all they needed to propose their solutions to help fix software issues that grounded Boeing’s entire fleet. Best for: Brand strategy Notable clients: Bank of America, Zillow, Fossil Location: Headquartered in San Diego, CA Year founded: 2001 Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project Storm Brain has received dozens of five-star reviews on reputable online sites like Clutch and UpCity. Clients have highlighted their excellent communication, speed, and overall customer service as their top-rated traits. They work with conventional as well as unconventional industries. Their dedicated team of developers, creatives, marketers, and strategists operate as an extension of your team as they’ve done for established brands like Zillow, Fossil, and Bank of America. In addition to offering a wide range of digital marketing services, they can also help with branding and web assets. They’ve, for instance, created an impressive website for Motivational Systems, while at the same time updating their branding. Fender has also praised their expertise at web maintenance and highlighted their attitude and promptness as standout features. Best for: Small and mid-sized businesses Notable clients: GoShip, ProStockHockey, ATS Location: Headquartered in Downers Grove, IL Year founded: 1997 Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project Straight North is a full-service internet marketing agency with a proven track record dating all the way back to the late 1990s. They focus on serving SMBs. While they choose to work with smaller companies, they’re happy to serve various industries, including B2B and B2C businesses. Plus, included in the list of markets that they serve are a number of more technical industries like healthcare and legal. Their in-house team of 100+ full-time marketers work from a number of offices all across the United States. In addition to helping you target a local and national market, they can also create and manage a marketing campaign that will attract the attention of a global market. They have dozens of case studies to show for their work. One such example is the work that they’ve done for ATS. They managed to increase organic traffic by 260% and help them to rank higher for various keywords — in two occasions landing them a spot in the top 5. Best for: Brand strategy Notable clients: Criteo, MadeGood, The Salvation Army Location: Headquartered in Vancouver, Canada Year founded: 2000 Pricing: $100 – $149 per hour Major Tom is a full-service digital marketing and creative agency in North America that has helped over 1,000 clients including names like Pepsico, DoorDash, and Hootsuite. In addition to offices in New York and San Francisco, they also have two offices in Canada, where they’re also headquartered. Not only does Major Tom boast a number of major brands in their client list, but over the 20+ years that they’ve been in business they’re received more than 60 awards. That alone is an impressive feat. They use a unique four-phased approach to get to know all the aspects of your business so that they can determine which strategy will be the best fit. From Chinese marketing to custom web development, they also offer a mix of services to tackle your digital marketing holistically. That said, if you simply need help with a specific service, you’re welcome to try out individual services one at a time too. When The Salvation Army wanted to shift their focus from offline initiatives to digital marketing, Major Tom signed up for this major task. As they had no previous digital marketing, their team started by testing different digital channels first. Next, they updated creatives and content and started to implement the digital strategy across various digital channels. The result — an average Google search click-through rate of 9.57%. Best for: B2B marketing Notable clients: SmartWorks, Octane Wireless, SalesGym Location: Headquartered in San Diego, CA Year founded: 2008 Pricing: $150 – $199 per hour B2B brands can check out Bop Design. Their story started in 2008 when they launched as a website design firm. Over the years they’ve grown their list of services to include various other digital marketing services. Fast-forward 15 years and they have four offices on the West and East Coast of the United States as well as dozens of positive online reviews. That said, while they’ve expanded their scope and have worked with a number of B2B industries, they’ve made sure to remain a boutique agency. As such, they’re quite selective about the projects that they sign up for and work solely with B2B businesses that prioritize growth. Their typical client — B2B brands in need of a rebrand. One of their success stories is helping the leadership consulting firm Federer Performance Management (FPMG) to increase their website traffic by over 60%. What’s more, they also improved web engagement by 70% and helped them to rank first in Google’s search results for main keyword phrases. Best for: Website design Notable clients: Matrix Home Fitness, Apex Windows, The Spice Company Location: Headquartered in Chicago, IL Year founded: 2007 Pricing: $100 – $149 per hour / Minimum spend of $10,000 per project Comrade Digital Marketing is a full-service digital marketing and web design agency with a number of locations across the US including Chicago, San Diego, and Miami. Their specialities are SEO, PPC, and web development, but they can also help with various other marketing-related services. Their solutions are designed specifically for smaller businesses. What’s more, you don’t necessarily need to have a dedicated, in-house marketing team. They understand that small businesses can’t necessarily afford to hire a full-scale, in-house marketing team and have set up their offering in such a way that you get a dedicated account manager along with a team of marketing experts to help you scale your business. They might tailor their services for smaller brands, but there’s nothing small about the results that they’ve generated for their clients. For example, for American Tent, they improved their conversion rate by 174% and qualified leads by 177% in just six months. Best for: SEO and Google Ads Notable clients: Oracle, Poshmark, West Valley College Location: Headquartered in San Francisco, CA Year founded: 2012 Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project Jives Media is an award-winning digital marketing agency with over 16 offices nationwide. For the past 10+ years, their team of web designers, brand strategists, and growth hackers have helped businesses of all sizes across an array of industries including education, legal, and healthcare. To date, they’ve completed thousands of projects. Their approach is to identify creative opportunities and use disruptive marketing and advertising solutions. The result — high-impact campaigns that help their clients to reach more clients. That’s exactly what they’ve done for a law firm in Virginia. By combining digital marketing with website design, they managed to increase the firm’s new clients by a massive 625%. Best for: SEO Notable clients: BUGCO, Audi North Park, Little Fin Therapies Location: San Antonio, TX Year founded: 2011 Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project Funnel Boost Media is an award-winning, inclusive digital marketing agency that applies the traditional marketing funnel to online marketing. Using custom website design and search marketing strategies, they attract and convert new website visitors. They concentrate on serving local companies in New Mexico, Texas, and Louisiana. That said, their team of digital marketing professionals is also happy to work with businesses located all across the US. They’re also more selective about the industries that they serve and mostly work with service providers. Legal services, financial services, and professional services like graphic design, photography, and architecture, are a few examples of industries that they concentrate on. Clients have praised them for their speed. Not only are they responsive, but also deliver great turnaround times. Add to that their professional communication and reliability and it comes as no surprise that they’ve mostly received five-star reviews online. Best for: SEO Notable clients: Volkswagen, University of Maryland, Virginia Spine Institute Location: Washington, D.C. Year founded: 2011 Pricing: $150 – $199 per hour / Minimum spend of $1,000 per project PBJ Marketing is one of the most reviewed digital marketing agencies in the United States on Clutch. Instead of describing themselves as a marketing partner, they like to view themselves as your “wise counsel” (aka your go-to person for in-depth conversations, advice, and business guidance). To do this, they combine their interactive skills, knowledge of their client’s specific business, and research (both qualitative and quantitative). They also assign a small team of dedicated strategists so that they’re better equipped to learn all the ins and outs of your business. This also helps them to develop better rapport — a trait which clients have praised online. From travel to tech to food to fashion, they’ve used this approach to serve various types of industries. That being said, they’ll be upfront about whether your business and their approach will be a good fit. They’ve been a very good fit for educational institutions like the University of Maryland, helping their agency to gain recognition as one of the leading education marketing agencies in the US. After auditing the university’s account, their team identified that inadequate lead tracking meant that their cost per lead was way off. In a matter of only two weeks, they managed to decrease their cost per lead from over $1,000 to only $54.1. SmartSites
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2. Viral Nation
Key figures in the company include Co-Founders and Co-CEOs Joe Gagliese and Mat Micheli, who have steered the company since its inception, driving global growth through innovative influencer marketing strategies. Other notable members include Richelle B., Vice President of Business Intelligence & Marketing Sciences, and Nicole Bizoukas, Director of Creator Relations, who play pivotal roles in shaping the company’s strategic direction and nurturing relationships with creators and brands alike.Services:
3. Fresh Content Society
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4. Disruptive Advertising
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5. MOMENTiQ
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6. Thrive Internet Marketing Agency
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8. The Influencer Marketing Factory
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10. Directive Consulting
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11. Sociallyin
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12. The Shelf
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13. Lyfe Marketing
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14. Sculpt
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15. Cleverly
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16. Tilt Metrics
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18. Online Optimism
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19. Iron Roots
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24. Firebelly Marketing
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25. Volume Nine
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26. Ernst Media
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27. Power Digital
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28. Ignite Visibility
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29. WebFX
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30. Bad Rhino Inc
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32. Storm Brain
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34. Major Tom
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35. Bop Design
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36. Comrade Digital Marketing
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37. Jives Media
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38. Funnel Boost Media
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39. PBJ Marketing
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Why Trust Influencer Marketing Hub Reviews?
Influencer Marketing Hub distinguishes itself from peer-to-peer review platforms by leveraging the expertise of seasoned digital marketing professionals like Djanan Kasumovic, Werner Geyser, Camille Kennedy, Dave Eagle, and other industry leaders. This team assesses digital marketing agencies with a deep understanding of their capabilities, experience, and industry knowledge. Unlike platforms that rely on client reviews, Influencer Marketing Hub's assessments are grounded in years of direct experience and interaction with agencies, ensuring trustworthy and informed evaluations via our unique Agency Assessment Methodology. Brands such as SmartSites, Disruptive, and Sociallyin are evaluated on a close basis monthly, showcasing top-quality agencies for specific segments.
Influencer Marketing Hub Media Features
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights in the realm of digital marketing and innovation. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
- Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
- McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
- CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
- BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
- Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
- Digital Marketing Institute partners with us to provide up-to-date content and resources, further establishing our authority and trustworthiness in the field.
Our consistent media mentions across these prestigious platforms underscore Influencer Marketing Hub's pivotal role in providing cutting-edge research and analysis. We are proud to contribute to the global conversation on digital marketing innovation, reinforcing our commitment to excellence and leadership in the industry.
Digital Marketing Agency Evaluation Methodology
Our expert-led agency evaluations provide businesses with reliable, well-researched recommendations, ensuring they partner with agencies that are not only top performers but also aligned with their specific digital marketing needs and objectives.
- Strategic Analysis of Agency Capabilities: We start by examining each agency's core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying agencies that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact digital marketing campaigns.
- Performance and Results Assessment: Leveraging proprietary data and analytics tools, we analyze the performance metrics of past campaigns managed by the agencies. This includes ROI, conversion rates, and other key performance indicators that signal the agency's ability to drive tangible results for their clients.
- Client Testimonials and Feedback Review: We conduct in-depth interviews with past and current clients to gather firsthand insights into their experience working with the agency. This step helps us gauge client satisfaction and the agency's commitment to delivering on its promises.
- Case Studies and Portfolio Evaluation: Our experts meticulously review case studies and portfolios to understand the strategic approach, creativity, and innovation each agency brings to its projects. This enables us to assess the agency's problem-solving abilities and their expertise in handling challenges unique to digital marketing.
- Leadership and Team Expertise Examination: Recognizing that the strength of an agency lies in its people, we closely assess the expertise and experience of key stakeholders within the agency. This includes evaluating the leadership team's vision for digital marketing and the collective skill set of the agency's professionals.
- Adaptability and Innovation: In a rapidly evolving digital landscape, the ability to adapt and innovate is crucial. We evaluate how agencies incorporate emerging trends, technologies, and marketing tools into their strategies to keep their clients ahead of the curve.
What’s the Average Client Retention Rate?
The client retention rate measures how effectively a business can keep repeat customers over a set period. A high percentage rate indicates that customers are generally very satisfied with the service they’ve received. It’s also a sign that a company consistently delivers value.
Many digital marketing agencies have a proven track record of helping their clients to improve their customer retention rates, but it’s also important to keep in mind the agency’s own success rate of turning clients into long-term relationships. According to online stats, a reasonable client retention rate for project-based marketing agencies is between 50% and 70%. For retainer-oriented agencies, the rate should at least be 80%.
On this list, Power Digital is one of the digital marketing agencies with the highest client retention rates. According to their website, they boast a client retention rate of 96%. This high rate they attribute to their drive to exceed client expectations (or, as they like to put it, “overdelivering is our benchmark”).
Straight North’s client rate is right up there too. According to their website, it’s 95%.
Comrade Digital Marketing and WebFX are two other agencies with a client retention rate of in the 90s. Comrade Digital Marketing’s rate is 92%. On average, they help their clients to boost website traffic by 175% and leads by 150%.
WebFX has a client retention rate of 91%. What’s even more impressive is that their client recommendation score is nearly 500% higher than the nationwide average.
Disruptive Advertising and JumpFly are two other agencies that boast long-term relationships. For example, more than 90% of Disruptive Advertising’s clients have been with them for a minimum of four years.
JumpFly is also eager to embark on long-haul flights and work with their clients to create a long-term vision. As such, a couple of their core clients have been with them since their inception in 2003! Other equally impressive client retention stats include:
- 25% of their clients have been with them for over five years.
- A number of their clients have had the same account management team for 10+ years. This is also indicative of their high employee retention rate with over half of their staff having been with them for over seven years.
Examples of Impactful Case Studies
Here’s the thing: few agencies actually list their client retention rate. However, most typically include a number of case studies on their website as social proof.
These case studies can also be a useful tool to gauge an agency’s track record. Not only will it give you an idea of the type or results that you can expect, but you’ll also get a much better idea of how they go about service delivery, the types of services that they rely on most, problem-solving skills, and level of creativity.
In some cases, it will show you that they might even exceed their clients’ expectations. Take the following example:
When Sociallyin was asked to market the Mellow mindfulness app they nearly doubled the initial goal. The initial goal was to generate 25,000 downloads. With Sociallyin’s strategy, 48,193 app downloads were recorded in 10 months. To achieve this result, they used colorful graphics, convincing copy, and paid advertising.
Another example of a case study that exceeded the “norm” was SmarSites’ AdWords Campaign for New Life Treatment Center. This campaign set a new record for seasonal revenue for the addiction treatment center. By focusing their campaign on the regional demographics of high private insurance coverage and using behavioral segmentation, they helped their client to increase their budget by 63%, grow the average user time on site by nearly 400%, and boost mobile traffic by 321%.
Aside from looking at the results generated, also be on the lookout for how the agency has used tools to achieve success.
A good example of this is when Major Tom used machine learning and automation to help Zolo Realty, a tech-powered brokerage. Their client wanted to modernize their business for continued growth as well as identify new ways to reach their target market.
By relying on technology, Major Tom enabled Zolo Realty to create and launch thousands of components faster. This translated to more than 10,000 monthly signups and the cost per acquisition decreasing by 60%. What’s more, thanks to their use of innovation, Major Tom also became a Google Premier Partners Search Finalist for North America.
Expert Insights: Navigating the Digital Marketing Agency Landscape
Having explored some compelling case studies from top digital marketing agencies, it's time to zoom out and consider the bigger picture. How do you choose the right agency for your business, and what strategic factors should be at the forefront of this decision? To get a clearer view, we turned to Camille Kennedy in the field for their take on the crucial strategic considerations, the balance between specialized and full-service offerings, and the importance of staying ahead in the rapidly evolving digital landscape. Her insights offer a practical roadmap for businesses navigating the complex world of digital marketing partnerships:
Average Timeframe and Cost
It’s clear that there are many digital marketing agencies that have a proven track record of delivering results that keep their clients returning. But how quickly can you expect to see results?
According to Elijah Millard, a Director of Digital Marketing, you’ll typically only start to see meaningful results after six months have passed. In some cases, it can take up to a year or even longer.
There’s nothing like a quick solution, especially not when it comes to SEO (in this case it can take up to twelve months to work, according to Semrush). Factors like your goals, the industry, and the consistency of your content creation efforts will also play a role.
As for cost, the average hourly rate will also be impacted by factors like location. Here’s what you can expect to pay in the following US cities:
- In Miami and Boston, the average hourly rate is typically higher and is calculated at $92 and $91, respectively. What’s more, in Miami, the average campaign size is also typically much bigger — more than $16,000.
- In New Jersey, the average hourly rate is much lower. Here, you can expect to pay $68 per hour. However, the average campaign size is typically bigger and is calculated at about $7,500 (still not nearly as big as Miami, though).
All in all, Chicago is one of the more affordable cities. Here, the average hourly rate is $80 for digital marketing services and the average campaign size is only $2,799.
Explore Top Digital Marketing Agencies Across the U.S.
If you're looking to enhance your marketing efforts with local expertise, our comprehensive agency hubs provide detailed insights into the top digital marketing agencies in key U.S. cities and states. Whether you're expanding into new markets or strengthening existing campaigns, these hubs offer a wealth of information to help you find the perfect partner. Explore our detailed listings:
- Digital Marketing Agencies in New York: Discover leading agencies in the hub of U.S. business and media.
- Digital Marketing Agencies in Florida: Find your ideal partner in one of America's fastest-growing markets.
- Digital Marketing Agencies in Texas: Explore agencies in a state known for its diverse industries and dynamic market.
- Digital Marketing Agencies in Seattle: Tap into creative and tech-driven marketing expertise in the Pacific Northwest.
- Digital Marketing Agencies in San Diego: Benefit from cutting-edge digital marketing in this vibrant coastal city.
- Digital Marketing Agencies in Los Angeles: Collaborate with innovative firms in the entertainment industry's heartland.
- Digital Marketing Agencies in Dallas: Connect with agencies in a city known for its robust telecommunications and technology sectors.
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Conclusion
Working with an agency that knows your target market like the back of their hand is key. That’s why we recommend US-based brands stick with a US-based digital marketing agency. And as we mentioned previously, working with an American agency can also be a great way to break into the American market as a part of your international marketing strategy.
But if you’re looking for an agency that offers more specific services or works with specific industries, we’ve got you covered. Find agencies that specialize in the following:
- Influencer marketing
- eCommerce
- Branding
- Blockchain and cryptocurrency
- Performance marketing
- Social media
Finding the right agency for your needs is key to seeing the best results possible. Make sure to check out what services each agency offers, what industries they’ve seen success with, and what their typical results are before reaching out for a consultation.
Frequently Asked Questions
What is a digital marketing agency?
A digital marketing company helps other businesses with their marketing. Agencies tend to specialize in different areas of marketing and business growth, but digital marketing agencies often offer a number of full-scale online marketing services.
This can range from branding and website design to social media and content marketing. However, some agencies niche down to certain industries so you might find one that works specifically with eCommerce companies while another focuses on B2B.
Having these specialties allows agencies to produce even better results for their clients. Because they’re able to master marketing for one industry or provide one set of services, they’re able to pinpoint exact strategies that generate results.
What can a digital marketing agency help with?
Digital marketing agencies are able to help with a number of things for your company. While some will create strategies for your in-house team to execute, others will handle every aspect of your marketing, like content creation, social media management, blog management, landing page/sales page creation, brand design, product development, email marketing, and more.
How much does it cost to hire a digital marketing agency?
According to data shared on Clutch, digital marketing agencies can charge anywhere from $50 to $300 per hour. They might also charge a minimum fee per project which can range from $1,000 to ten times that. The location will also play a factor. For example, digital marketing services are generally more expensive in Miami and Boston.
How can you find the right digital marketing agency for your brand?
Finding the best digital marketing agency for your brand can be difficult. You don’t want to start working with an agency and have them get familiar with your brand only to realize it’s not a good fit and you have to start the process all over again.
There are a few tried-and-true tips for making sure you work with the right digital marketing company right from the jump:
- Know your goals so you can find an agency with proven results similar to what you’re hoping to achieve
- Look at the agency’s list of past clients to see if they’ve worked with brands similar to yours
- Check that the agency has team members with expertise related to your goals (i.e., if you want to increase website traffic, make sure they have an SEO specialist)
- Browse their website for social proof, like features in online publications, positive reviews, case studies, etc.
- Read through their case studies to make sure they produce tangible results and don’t simply talk about their deliverables
What are some of the best U.S.-based digital marketing agencies?
We cover the top 39 US-based digital marketing agencies right in this article, with our recommendations including Iron Roots, Bad Rhino, Disruptive Advertising, and The Shelf.