Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, MOMENTiQ, and SmartSites undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, MOMENTiQ, and SmartSites:
Social media marketing may be one of the most powerful ways to reach and engage your target audience. However, it’s important to ensure that your efforts are yielding the desired results so you can get the most out of your marketing dollars. This requires taking a creative and strategic approach so you can make a targeted effort to reach the right people. That’s where a social media marketing agency comes in with the expertise and tools needed to take your brand’s marketing strategy to the next level.
TL;DR: Why You Need One of These Social Media Marketing Agencies
- Proven Success: Viral Nation increased Bud Light’s ROAS by 7x.
- Advanced Tools: NeoReach's AI tech ensures real engagement for brands like NVIDIA.
- Efficiency: SmartSites boosted Audi’s social media likes by 82%.
- Scalability: MOMENTiQ’s Grammys campaign hit 500 million views.
These agencies bring the expertise, tools, and results to elevate your social media game in 2024.
With an abundance of options, however, it’s important to carefully choose the right agency to help you with your marketing campaigns. You need a social media marketing agency that’s capable of delivering impressive results and providing the types of services you need. Here, we provide you with a selection of the top social media marketing agencies to work with in 2024.
Top Social Media Marketing Agencies for 2024:
1. Viral Nation
Size: 50+
Best for: Enterprises and Large Brands
Minimum Project Price: $50,000 onwards
Location: Mississauga, Canada; Bridgetown, Barbados; United States
Channels: Blog, Facebook, Instagram, LinkedIn, Mixer, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Viral Nation is a social-first digital marketing agency with a focus on influencer partnerships. Started in 2014 by Mathew Micheli and Joe Gagliese, Viral Nation quickly became one of the most talked about agencies for influencers. The primary goal of the agency was for Mathew and Joe to create revolutionary campaigns that made connections. Now Viral Nation activates more than 100,000 creators each year for global brands.
They have since grown into a leading agency in the social media marketing landscape, having won 35 awards acknowledging the team’s expertise. According to the agency’s data, the team has reached more than 1 billion engaged customers and increased return on ad spend (ROAS) by 7x.
The agency works closely with major social media platforms both in terms of technology and as an influencer agency. This type of direct-to-platform relationships enable Viral Nation to successfully achieve their clients’ brand goals.
The Viral Nation team doesn’t just help you launch social media influencer campaigns; they also take charge of your social media creative and content to power your strategy. The agency can even take your social media marketing to the next level with experiential strategies to seamlessly blend offline with online. This includes AR/VR implementations to push the boundaries of traditional social media marketing.
Speaking of, Viral Nation leverages technology to boost the impact of your influencer marketing and social media campaigns. The agency has proprietary AI-powered technology to analyze and scale your performance.
Viral Nation has partnered with revolutionary brands including Bud Light, Crayola, Calm, Aston Martin, and others.
Services:
- Content strategy and ideation
- Optimized distribution and monetization
- Ambassador programs
- Creator-generated social content
- Creator-generated ad content
- Paid media integration and boosting
- Influencer and brand social integration
- Influencer experiential event integration
- Creative repurposing
- Pop-up experiential campaigns
- Retail activations
- Guerilla marketing
- Exclusive events
- Community management
- Performance marketing
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. MOMENTiQ
Size: 10-50
Best for: Midmarket to Enterprise Businesses
Minimum Project Price: $50,000 onwards
Location: Los Angeles, California
Channels: TikTok and YouTube
For brands that specifically want to combine influencer marketing with social media marketing, there’s MOMENTiQ. They create end-to-end influencer campaigns specifically for TikTok and YouTube.
The agency was founded by Alex Elsea. If you follow influencer marketing, you would probably have heard of Ubiquitous before. Well, Alex is also the name behind this agency. Ubiquitous has worked with companies like Amazon, Adobe, Netflix, Disney, and American Eagle. So, the leadership behind MOMENTiQ knows what it takes to grow a brand.
And, MOMENTiQ is keeping that momentum. At the beginning of 2024, they partnered with The Recording Academy to make their vision of elevating hundreds of the top US creators to A-list status through the Grammys. It was one of the biggest creator campaigns yet and generated more than 500,000,000 views.
Services:
- Influencer marketing
- User-generated content (UGC)
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. SmartSites
SmartSites is an award-winning digital marketing agency that provides a comprehensive range of solutions. In addition to social media marketing, the agency helps with web design, SEO, PPC, email marketing, and SMS marketing. This makes them the perfect choice for businesses that are starting from the ground up and need a little more help than just social media.
Services
SmartSites offers full-service social media management with comprehensive solutions to optimize every aspect of your social media. They help you optimize your profiles for each platform, create monthly content calendars, design monthly graphics to elevate your brand, and respond to post comments to keep your audience engaged. They also create boosted posts to increase your social media visibility.
The agency drafts a customized social strategy tailored according to your target audience. You then get assigned a social media specialist who works with you one-on-one to capture the right tone and visuals that align with your brand identity. They help you tell your brand story using original branded content that speaks to your audience. Their package includes unlimited custom graphics so you can have an unending supply of visuals to boost your social media presence.
The SmartSites team also conducts hashtag research and competitor research to further inform your social media efforts. This enables them to come up with the right strategy that will help you stand out while using popular hashtags to enhance visibility.
The agency will follow up on your strategy by sending content and graphics for monthly approvals. This helps you maintain a consistent posting schedule and provide your audience with fresh content every day. Throughout the month, they’ll employ proven engagement tactics and boosted posts to drive growth for your brand.
Beyond simply strategizing and creating content for your social media, SmartSites works to enhance your brand reputation by controlling the conversation around your brand. The team manages your social media customer service, providing your customers with prompt responses that will enhance their experience. That way, you get to build a loyal community of followers on your brand’s social media.
They also manage other aspects of your brand’s organic social media, including following and unfollowing the right accounts for better organic growth. The SmartSites team helps you invite new members to follow your page while optimizing your strategy with algorithm training to drive increased visibility for your content.
Client Experiences and Case Studies
SmartSites has delivered impressive social media results for businesses across a range of verticals. One case study details how Audi New Rochelle, a leading dealership in Eastchester, grew their organic reach and engagements with the agency’s help. Before they came to the agency, the dealership was struggling with low engagements and low organic reach. They were unable to determine whether they were posting too much or too little.
The agency worked to create an effective social media strategy to promote the benefits of working with the dealership. Their team of creative experts developed highly engaging posts and published them to encourage more customers to engage. Not only did the dealership’s post likes increase by 82%, but their page also grew by an impressive 94%.
Source: SmartSites
Another client, Gaia Coffee Roasters also experienced an increase in engagements and reach with the help of SmartSites. The gourmet coffee bean seller was struggling to post consistently on their Facebook and Instagram profiles. As a result, they weren’t experiencing any page growth or engagements.
SmartSites optimized the brand’s strategy by focusing their efforts on targeting a specific audience, which helped them boost organic reach and grow their following. The agency also worked to create a consistent posting strategy and helped them follow through with highly engaging content. In addition to a 100% increase in engagement, the brand managed to increase page reach by a whopping 24,000%.
Source: SmartSites
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
50+
New Jersey
Best for:
Small and Medium Size Businesses
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
4. Fresh Content Society
Size: 10-50
Best for: Mid-sized to Enterprise Businesses
Minimum Project Price: $10,000 onwards
Location: Evanston, Illinois
Channels: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube
Fresh Content Society is another social-focused agency that serves as an in-house social media team for your business. As their name suggests, the agency specializes in developing high-performing social content with a dedicated social media creative department. They also provide a wide range of services to give your social media efforts a boost.
Services
Fresh Content Society assigns a dedicated team of experts to handle every aspect of your social media needs. The FCS Account Team takes a thorough look into your accounts to see why your existing social media strategy isn’t working. Based on this, they uncover hidden opportunities and competitor activities while identifying other action points to optimize your efforts.
Following this, the FCS Strategy Team builds a custom social media strategy that spans both organic and paid methods. They provide you with a comprehensive playbook that includes tactical plans for your social media success. The playbook also covers an audit of your current brand presence along with competitor analysis, creative strategy, community, campaigns, tools, goals, and KPIs.
To ensure the success of your social media efforts, The FCS Creative Team puts together a well-planned content calendar and develops thumb-stopping content to fill it up. In addition to original social media graphics, they produce short and long-form videos, memes, and copy for both organic and paid social. Here’s what one of their clients, Alexander Blum, said in regards to these services:
Source: Fresh Content Society
On that note, FCS has a dedicated Paid Media team that delivers impactful bottom-of-the-funnel social media campaigns to generate leads and sales for your business. They help you make the most of your paid media budget by taking care of every aspect of your paid media management and delivering the right message to the right audience.
Additionally, the agency has a dedicated team that takes care of managing your social media community. The Community Management team develops a strategy and process to build an engaged community for your brand on social media. This team also takes care of customer service and support as well as crisis management for your business.
FCS further amplifies your brand’s social media presence with a comprehensive influencer marketing solution. The agency not only helps you find the right influencers for your brand, but they also take care of other aspects of your influencer relationship management. This includes negotiating deliverables, providing legal contract needs, and managing the campaign.
Client Experiences and Case Studies
The FCS team’s capability can be seen in the results they’ve delivered for their clients across various industries. In one case study, FCS was tasked to drive more sales for Bath Planet by targeting customers who needed a bath remodel. The agency created socially relevant Facebook ad content including a mix of photos and videos so they could test the performance.
Within the first 90 days of the campaign, the campaign was able to generate a 20x ROAS. In addition to increasing customer engagement by 4,000%, the campaign generated sales worth a million dollars for the client, helping them achieve their goals, as shown below.
Source: Fresh Content Society
FCS was also behind a viral KFC commercial that took YouTube by storm. When the food chain introduced a new menu item – the KFC Chicken Strips, they wanted to introduce it to their target audience through a fun and fresh video. The FCS Creative Team brainstormed a video commercial featuring professional wrestlers arm-wrestling to see who could dunk the chicken strip in sauce first.
The video stayed true to the brand’s fun and creative personality, which has always been a core element in KFC commercials. It was further promoted through each featured professional wrestler’s social media account. Within just one week, the video managed to garner more than 1 million views, giving testimony to the FCS team’s expertise in delivering engaging content.
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
5. Iron Roots
Size: 10-50
Best for: Startups and Enterprises
Minimum Project Price: $5,000 onward
Location: Austin, Texas
Channels: Facebook, Google Ads, Instagram, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising
Iron Roots is a full-service digital agency based in Austin, Texas. From social media to paid ads, the boutique growth shop specializes in customer acquisition using the top strategies built uniquely for each client. The client experience is simple: Discover brand > Develop strategy > Assemble campaign > Deploy & Manage.
Brands hire Iron Roots to:
- Ramp up app installs
- Grow eCommerce sales
- Generate leads and beyond
With in-house copywriters, designers, video pros, project managers, and in-house technology, the client experience is entirely guided. The agency understands the digital landscape very well. It simplifies collaboration and allows for a close working relationship with its clients.
They start each engagement by uncovering and understanding the client’s customer behaviors, needs, and motivations. They’ll identify the most relevant channels and develop several iterative testing activities to come up with the most feasible campaign.
Their in-house technology and system help them set up and analyze integrated analytics that are instrumental in creating detailed audience segments. They’ll also create operational metrics that will measure the campaign during deployment and ensure it’s on track to achieving agreed goals.
When it comes to content, their talented team will provide the right copy and media assets that will convert viewers into customers. These can be photos, videos, or in-person activations. They’ll also work on a bidding strategy to amplify your social content so it reaches more people and delivers greater value for your investment.
Client Experience and Case Studies
Iron Roots believes agency transparency is the key to long-term growth and focuses on maintaining its successful client track record as the #1 priority. Their omni-channel, full-service approach has landed them long-term partnerships with hundreds of brands and has brought millions of dollars in ROI.
They’re behind the successful launch of Netflix’s The Defenders series where they flew top comic influencers to New York for an in-person activation. The influencers created content from the event, which was amplified across Facebook and Instagram to get viewers hooked and excited for the series launch.
Within the first 24 hours, social impressions skyrocketed to 5.2+ million, all from the real-time content captured during the premier. This resulted in 6+ million average viewers within the first week with targeted binge watchers consuming 4.6 episodes per sitting.
Netflix’s success was also the same experience of DC Comics when it launched its Justice League movie. Together with Gillette, Iron Roots boosted the Gillette x Justice League co-branded razor kits as a promotional campaign to drive interest in the movie. Comic book influencers and enthusiasts received kits in advance, which they promoted in time for the opening weekend.
Working with a niche audience, Iron Roots employed a syndicated user-generated content strategy where influencers posted content simultaneously. The posts reached 5+ million Instagram users during launch week, resulting in $94 million in opening weekend sales at the North American box office. This made Justice League the 56th-biggest domestic movie launch of all time.
For its stellar work, Iron Roots bagged the Gold Prize during the 2022 Viddy Awards. It’s the longest-running and most-respected videographer award that receives thousands of entries annually from over 100 countries worldwide.
Their entry, The Net Zero Hero of 2040, was a short form web video that talked about climate change and how their client, Hyzon Motors, is addressing it. The video emotionally captivated the current climate change challenges and showcased Hyzon Motors’ unique value proposition.
Services:
- Growth Strategy
- Channel & Audience Segmentation
- Media Buying
- Community Management
- Content Creation
- Influencer Marketing
Iron Roots
Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...
10 - 50
Austin, TX
Best for:
Startups and enterprises
Iron Roots
Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...
6. The Influencer Marketing Factory
Size: 10-50
Best for: Enterprises and Large Brands
Minimum Project Price: $20,000 onwards
Location: Miami, Florida; New York, NY
Channels: Blog, Facebook, Instagram, TikTok, Twitch, Twitter, YouTube, Threads
As the name suggests, The Influencer Marketing Factory is an agency that specializes in social media marketing with influencers at the forefront. With a focus on TikTok, Instagram, and YouTube, the agency creates ROI-oriented social media influencer campaigns that are authentic and scalable. They also create influencer campaigns leveraging other social media platforms such as Twitch and Threads.
The agency’s expertise has helped them earn recognition in leading awards and publications including Inc., The Manifest, The Drum Marketing Awards, Clutch, and, of course, our very own top influencer marketing agencies list.
The Influencer Marketing Factory leverages its network of content creators to help brands collect high-quality user-generated content for social media. So you can effectively make use of unboxing videos, app demos, reviews, and product launch updates in your social media marketing efforts.
Moreover, the agency helps you maximize your social media reach with paid media amplification. The Influencer Marketing Factory takes charge of creative direction and helps you produce advertising content with distinct perspectives. The team’s specialized conversion experts help to refine creator’s content to generate more conversions from your paid social media ads.
The agency has an impressive client list boasting names such as Google, Snapchat , Universal Music Group, Sony Music, GrubHub, Hilton Hotels, Bud Light, Chips Ahoy, and Bumble. If these huge names trust the Factory, it’s for a good reason.
Services:
- Influencer identification
- Content and social media selection
- Creative briefs
- Shipping and logistics
- Ads creation and management
- Ads optimization
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. Disruptive Advertising
Size: 50+
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Pleasant Grove, Utah
Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter
Disruptive Advertising is a leading PPC agency that provides full-funnel marketing services. What makes this agency unique is that they don’t sign on every single potential client; they only work with brands they believe in. This allows them to passionately work on every project, which explains why many of their clients have been with them for the long term (4+ years).
Services
Their social media services mainly focus on paid social advertising and creative strategy, having managed more than $1 billion in ad spend for their customers. Disruptive Advertising specializes in delivering impactful ads across Facebook, Instagram, TikTok, Snapchat, LinkedIn, and X (formerly Twitter). As a Facebook Marketing Partner, you can trust the agency’s strong track record of success with Facebook and Instagram advertising.
The Disruptive team starts by auditing your social media accounts for free and providing you with actionable insights based on their expert analysis. They then show you the key areas they can optimize to enhance your social media results. This will give you a complete overview of their process so you can understand their expertise and see if they’re the right agency for you.
In addition to paid social campaigns, Disruptive can take charge of your creative strategy. You’ll work with a dedicated designer to amp up your materials for social ads, organic social, and other marketing channels. The agency can even help you create video and motion ads to drive higher engagement for your social advertising campaigns. Leveraging market insights, Disruptive stays ahead of market trends and collaborates closely with you to tailor the most effective video and motion ad strategies for your brand.
Their magnetic landing page designs further help you seal the deal when prospects click on your social ads.
Client Experience and Case Studies
Disruptive Advertising’s social media marketing expertise isn’t just reserved for one type of industry. The agency reports a strong return on ad spend (ROAS) across a number of industries.
According to Melissa Hewitt, owner of Honey Bee Stamps, exclusive Made-in-USA stamps, the agency has helped them see results of 10x or more across every platform. On Pinterest, in particular, they sometimes see a ROAS of 20x.
Meanwhile, other clients such as Phone Ninjas, a dealership training company, have reported the agency’s holistic approach to digital advertising. Disruptive took over the company’s entire digital marketing strategy, which included managing their social media content as well as creating and managing their Google Ads.
Furthermore, if the company needed to add something new to their efforts, Disruptive could always bring in a specialist in that area. In other words, the agency has a specialist for everything, making them the go-to experts for anything digital marketing.
One noteworthy case study proving the agency’s capability is their work with KPMG Spark, a cloud-based managed accounting service. Before their partnership with Disruptive Advertising, the service was struggling to reach a vast majority of their customer base. The service was almost entirely relying on referrals and contacts from their parent company, KPMG. With the limitations that come with these resources, the service was unable to truly scale.
So the service needed to improve their almost non-existent online presence and cast a wider net to grow their business. After an extensive search, KPMG Spark decided to start partnering with Disruptive Advertising in 2019. Being new to paid media, the service needed to build everything from the ground up and Disruptive played a crucial role in this.
Over a period of 26 months, the Disruptive team helped KPMG Spark to achieve impressive results on LinkedIn and Facebook. Raking in an average revenue of $1.4 million, the team saw an average ROI of 2x. They generated a total of 4,675 leads that could be attributed to media, out of which 374 leads were closed at an average close rate of 8%.
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
8. Thrive Internet Marketing Agency
Size: 10-50
Best for: Enterprises, Large and Small Brands
Minimum Project Price: $1,000 onwards
Location: Arlington, TX + over 20 major cities in the US
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube
Thrive Internet Marketing Agency builds powerful ROI-focused social media marketing campaigns for businesses of all sizes – from small local businesses to Fortune 500 companies. The award-winning agency has gained recognition for their expertise at the 2024 National Excellency Awards and is one of Clutch’s top digital marketing agencies.
The agency offers full-service social media marketing solutions to help you grow your social media presence across leading networks like Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, and Twitter (now X). You can rely on their expertise to develop platform-specific strategies that help you engage the right audience with the right types of content.
Thrive helps you build a custom social media marketing strategy to address your specific needs and achieve your brand’s unique goals within your budget. The agency also uses analytics and data-tracking tools to improve your strategies and enhance your ROI. Their social media expertise has generated impressive results for clients like Lovin Tender Treats, XS Nation, Meadow Museum, and APSystems among many others.
Services:
- Social media management
- Social media advertising
- Social media brand management
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...
10 - 50
Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...
9. Moburst
Size: 50-100
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: New York, NY; Kfar Saba, Israel; London, UK; Parkland, Florida; San Francisco, California
Channels: Blog, Facebook, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising
Moburst is one of the largest digital marketing agencies, offering a comprehensive range of services. Their service offering isn’t just limited to social media but also extends to website and app development as well as OTT advertising. This makes them the ideal agency to work with if you need help in other aspects of digital marketing.
Services
The Moburst team firmly believes in balancing paid and organic social media. As such, they provide an all-in-one package that covers your every social media marketing needs. This package includes strategy, management, long-term brand positioning, design, copywriting, analysis, and paid media. This enables them to provide a holistic solution to optimize your social media efforts.
Their results-driven process begins with research, where they look into the channels that are best for each campaign based on the clients and their target audience. Other factors such as the industry, location, and campaign goals also influence which channels to focus on. The team then develops a unique content strategy, following which they create and post the content.
Source: Moburst
Being a performance-driven agency, Moburst does a monthly review of ongoing efforts to see what worked. This informs them on how to better improve your results based on the best times to post, the ideal posting frequency, and the types of assets that best resonate with the audience. As such, they can double down on the winning content types and optimal strategies to engage your audience.
This also allows them to pinpoint the exact areas where you should be allocating your marketing dollars. So you can invest only in the channels that drive results, meaning you won’t be wasting your time and money on platforms that don’t help you grow.
The Moburst team specializes in creating all types of social media content, including multi-language geo-specific targeted posts. This gives you the perfect leverage to reach a global audience or support an international expansion through social media.
Not only that, but Moburst has a proven track record of successful influencer marketing campaigns. This is particularly appealing as the agency measures success using quantifiable results such as installs and sales as opposed to likes and views alone. The agency’s influencer marketing experts handle everything from building briefs for the influencers to reporting on your campaign. They even help you to repurpose influencer content to create other marketing assets such as ads, helping you save more on your marketing spend.
Client Experiences and Case Studies
As a leading digital marketing agency, Moburst boasts an impressive client roster consisting of names such as Samsung. The company approached Moburst when they needed to promote their Galaxy App Store to increase brand recognition and drive downloads. The objective was to promote the various personalization features of Galaxy devices with downloadable fonts and themes from the App Store.
Moburst used various media channels to identify distinct segments within the brand’s target audience and launched corresponding campaigns for each segment. For instance, gamers were directed to the gaming section whereas Galaxy advocates were directed to a dedicated “Made for Samsung” section. Meanwhile, advanced design enthusiasts were given the option to customize their phones to their liking with various fonts and themes.
This micro-segmentation strategy allowed Samsung to deliver highly personalized ads addressing the unique needs and interests of different segments. Not only were they able to increase downloads by 79%, but they also increased their Facebook page followers by 1,400%. Additionally, their revenue increased by 36%, satisfying their goal.
Regarding this campaign, here’s what Audrey Park, Samsung’s Galaxy Apps Store Manager had to say:
Source: Moburst
In another case study, Moburst leveraged the power of influencers to help drive installs and signups for PlugSports – a sports recruitment and compliance tool. The campaign involved influential post-high school athletes who pitched the app as something they wished they had during their own recruitment.
Both male and female athletes were recruited to provide a balanced perspective and maximize reach. The Moburst team also took the top-performing influencer content and boosted it using TikTok Spark Ads, allowing them to reach the brand’s target audience of a younger demographic. The campaign was able to drive 8,500 installations and 5,400 signups. Their click-through rate increased by 227% while cost per install went down by 85%. Below are some social media examples Moburst did for PlugSports.
Source: Moburst
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
10. Sociallyin
Size: 50+
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Atlanta, Georgia; Birmingham, Alabama; Los Angeles, California; Frisco, Texas
Channels: Instagram, YouTube, TikTok, LinkedIn
Being a 100% social-focused agency, Sociallyin makes it to the top two on our list of the top social media marketing agencies. This makes them the perfect choice for brands that specifically need help with social media marketing as they can approach your brand from angles that full-service digital agencies cannot. Moreover, as a minority-owned business, Sociallyin is capable of providing diverse perspectives to enhance your overall social media strategy.
Services
Sociallyin provides comprehensive social media services starting with an effective results-driven social media strategy. The process starts with a Strategy Kickoff Call where the agency asks questions to get to know your team and learn about your goals. During your first meeting, a dedicated account manager walks you through the foundation of your strategy and establishes realistic goals to track throughout the campaign.
The Sociallyin team conducts a thorough examination of your brand presence with a Brand Audit.
This helps them gain insight into your audience and identify the areas that they need to optimize. During this step, they identify the right channels to use and the opportunities to maximize your social media presence. The team then comes together to develop a tailored social and content strategy that aligns with your goals.
Sociallyin helps you successfully execute this strategy with a team of creatives to craft scroll-stopping content. With a thorough understanding of your business and branding, the team puts together a creative brief based on specific campaigns, products, holiday promotions, and everyday posting needs. They then create content that addresses the unique concerns of your target audience and appeals to their interests.
The agency also takes care of your entire social media management, which involves monitoring conversations and engaging with your community. They also keep track of your performance before, during, and after campaigns to provide you with insightful reports and make necessary optimizations.
Furthermore, Sociallyin helps you amplify your social media presence with paid advertising and influencer marketing strategies. The team carefully aligns your ad targeting to help you get the most out of your social ad campaigns. They also help you craft hyper-targeted campaigns with influencers at the center, taking care of everything from influencer research and matching to service negotiation and performance tracking.
Client Experiences and Case Studies
Sociallyin’s expertise in social media marketing can be seen in the proven results generated for their clients. For starters, the agency worked with NOCA, a brand that sells delicious flavored water, to redesign their online persona. The brand wanted to create online content that’s fun, colorful, and engaging to be associated with their persona. They also needed help driving business with paid social ads and thorough social media management.
The Sociallyin creative team got to work putting together some eye-catching and colorful lifestyle photoshoots for the brand. The agency also came up with the perfect ad plan that made use of creative copy and visuals that captured the brand’s engaging personality. In addition, they covered the organic side of NOCA’s social presence by closely monitoring conversations and collecting information about how the brand could provide better service.
NOCA immediately started seeing an increase in impressions, engagements, and clicks within the first two weeks of working with Sociallyin. They also observed a 9.3% increase in followers during the same period. By the end of the campaign, they had generated more than 300,000 impressions with over 13,000 engagements and 3,000+ link clicks.
Source: SociallyIn
In another case study, Sociallyin helped Unrated Wine to grow their online presence with stunning product photography and impactful influencer marketing. The agency handled all contact, negotiations, payment, and product shipping through their very own influencer platform.
It didn’t take long for these strategic efforts to yield impressive results. Additionally, the agency helped Unrated to promote their presence across social and paid advertising channels. As a result of these efforts, they saw over 519,000 impressions, 358,000 reach, and 3,600+ clicks on Facebook ads. With their Instagram ads, they saw 230,000 impressions, 168,000 reach, and 1,100+ clicks.
Source: SociallyIn
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
11. Lyfe Marketing
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Atlanta, Georgia
Channels: Facebook, Instagram, LinkedIn, Twitter
LYFE Marketing is a full social media management company. They offer social media services, search engine services, and website design services. They create and manage top-performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn, and Instagram.
Since 2011, LYFE Marketing has managed over 2,000 social media marketing campaigns. They claim to have driven over 983,287 leads for clients through digital marketing. Their social media marketing services help their clients’ businesses grow brand awareness (followers), relationships (engagement), and website exposure (traffic).
They follow a five-step social media marketing process:
- Assign a dedicated social media manager to your account
- Develop a social media strategy that is specific to your business
- Develop content calendars and advertisements
- Growth optimization and daily maintenance
- Reporting and communication
Services:
- Social Media Management
- Social Media Advertising
- PPC Management
- Email and SMS Marketing
- Short Video Management
- Short Video Advertising
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
12. Sculpt
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Iowa City, Iowa
Channels: Facebook, Instagram, LinkedIn, Twitter, YouTube
Sculpt is a social media marketing agency that specializes in working with global B2B companies. Their expertise lies in consulting with teams, translating technical products into shareable content, and generating qualified leads for complex businesses using social media channels.
How do they do it? They do it by assessing a client’s social media marketing maturity, modernizing their social media strategy, and then executing it. They also focus on running demand-generating paid social media campaigns with a concentration on LinkedIn.
The best part about this agency is that it also provides training and guidance for your in-house staff, including executives. So, when you hire them, it’s not just for a campaign, but also to build a skilled in-house team that will be beneficial in the long run.
Some of their key services include:
- Social media consulting including listening analysis, content blueprints, and executive coaching
- Organic social media services including social-first content, influencer campaigns, and community management
- Paid social media services including ad production, creative testing, and conversion optimization
Sculpt was founded in 2012 with a mission to help businesses grow using better social media practices. Today, Sculpt works exclusively with B2B tech, services, and manufacturing brands including Adobe, Blend, Velo3D, and Schneider Electric.
Services:
- Social Media Management
- LinkedIn Advertising
- Social Media Strategy
- B2B Influencer Campaigns
- Social Media Content Creation
- Paid Social Creative Production
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10 - 50
Iowa City, IA
Best for:
Designed for established Enterprise B2B brands
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
13. The Shelf
Size: 1 – 10
Best for: Medium and Small Size Brands
Minimum Project Price: $100,000 onwards
Location: New York City, New York
Channels: Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, Twitter, YouTube
The Shelf is a creative social media influencer marketing agency that’s capable of delivering impressive results for clients across all verticals. From beauty products and fashion brands to home décor companies and outdoor equipment brands – the agency has created successful social media campaigns with influencers at the center.
The agency combines first and secondhand data with proven strategies to come up with creative ROI-driven ideas. They custom-build social media influencer campaigns to help you achieve your unique marketing goals through various social media content formats.
The Shelf ensures that your social media campaigns deliver a bigger impact by laser-focusing on influencers who are already talking about the problem you’re addressing. They can even help you execute corporate social responsibility (CSR) campaigns to authentically connect with your audience on social media. This helps you reach a highly relevant audience with a vested interest in the same values as your brand.
The agency has partnered with leading names such as Walmart, Famous Footwear, Pepsi, Neutrogena, and Hanes among many others. This impressive client list speaks volumes about The Shelf’s standing in the social media marketing space.
Services:
- Reels influencer marketing
- Retargeting campaigns
- Brand awareness campaigns
- Influencer relationship management
- Fraud detection
- Strategy and planning
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
14. Nuanced Media
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Size: $1,000+
Location: San Diego, California; Phoenix, Arizona; Tucson, Arizona; Chicago, Illinois
Channels: Amazon
Nuanced Media emerges as a prominent player in social media marketing, offering an extensive suite of services tailored to meet the needs of medium to large-sized businesses. Their specialization is crafting multi-channel strategies encompassing diverse social media platforms, ensuring comprehensive reach and impact.
What sets Nuanced Media apart is their holistic approach to social media marketing. They don’t just focus on a single aspect; they provide a complete solution. From Facebook to Instagram eCommerce marketing, Nuanced Media harnesses the potential of each platform to drive brand visibility and engagement. Their expertise extends to influencer marketing, helping clients tap into exclusive audiences for product positioning.
One of the agency’s standout features is their commitment to data-driven strategies. Nuanced Media doesn’t rely on guesswork; instead, they employ rigorous analysis to conceptualize campaigns that align with a brand’s vision and consistently deliver desired results. Their transparency in operations allows clients to monitor progress seamlessly, fostering trust and accountability.
Nuanced Media’s meticulous testing and evaluation process ensures optimal campaign performance, maximizing the return on marketing investment. This systematic and analytical approach empowers them to consistently exceed client expectations.
Services:
- eCommerce Website Design
- Email Marketing
- Amazon Marketplace Strategies
- eCommerce Advertising with Multi-Channel
- Media Buying
- Affiliate Marketing
- Social Media Promotions
Nuanced Media
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon. We have been featured on BuzzFeed, CNBC, ModernRetail and more. ...
10 - 50
San Diego, Phoenix, Tucson, Chicago, and Philadelphia
Best for:
Businesses of all sizes
Nuanced Media
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon. We have been featured on BuzzFeed, CNBC, ModernRetail and more. ...
15. Kairos Media
Size: 1-10
Best for: Small and Medium Companies
Minimum Project Price: $5,000 onwards
Location: Hemel Hempstead, London, UK
Channels: Facebook, Instagram, Twitch, Twitter, YouTube
Kairos Media emerges as a dominant presence in the domain of social media marketing, providing a large collection of performance-oriented services. Their expertise encompasses social strategy, community management, paid social advertising, and more.
Kairos Media’s core lies within its in-house creative hub, which conceives, produces, and curates all your social media content. They commence their social strategy by delving deep into your audience demographics. Once they’ve absorbed the essence of your business and branding, they initiate a comprehensive briefing encompassing campaigns, seasonal themes, and more.
The subsequent brainstorming session employs diverse creative techniques to generate unique ideas for various social platforms. Before launching their strategy, they test, measure, and optimize to ensure results.
An outstanding achievement worth noting is their collaboration with KFC for the KFConsole launch. This campaign generated remarkable results, including 35.1 million+ organic impressions, 4 million+ engagements, 84,000 new followers, and an impressive 26.9% engagement rate on KFC’s owned social channels. Additionally, it achieved 238 million potential impressions on Twitter, 18k mentions on Reddit, and sparked 8.5 million global Google searches for relevant keywords.
Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
- Content Production
- Esports and Games Marketing
Kairos Media
Kairos Media is one of the world’s leading social and influencer agencies.
1 - 10
London, LA
Best for:
Small and Medium Companies
Kairos Media
Kairos Media is one of the world’s leading social and influencer agencies.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
16. Vireo Video
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $1,000 onwards
Location: United States, Canada
Channels: Google Ads, YouTube, YouTube Advertising
Vireo Video is a video marketing agency specializing in YouTube marketing. This includes video strategy, YouTube SEO optimization, video advertising on YouTube and Facebook, and influencer marketing on YouTube.
Vireo Video develops comprehensive Video Marketing Strategy Blueprints that guide your brand’s success and accelerate your growth. They help you create an effective data-backed video strategy that drastically increases your viewership and revenue. The agency identifies who your target customers are online and what video content they search for and consume. They then develop a strategy to ensure that your videos capture and maintain your audience’s attention.
With well-targeted YouTube and Facebook advertising placements, Vireo Video maximizes your ROI with video ads. They do this with a three-step process:
- Creating a marketing plan to find new ways to capture the online audiences you’ve previously struggled to reach
- Pilot campaigns to thoroughly test a range of targeting strategies and demographics
- Ongoing campaigns – including regular A/B ad testing, copy and targeting overhauls, and implementation of new strategies released by the advertising platforms
Services:
- YouTube Strategy
- YouTube Optimization
- YouTube Marketing
- Influencer Marketing
- YouTube Advertising
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
10 - 50
Vancouver
Best for:
Businesses of all sizes
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
17. ICUC.Social
Size: 50+
Best for: Enterprise and Medium Size Brands
Minimum Project Price: $10,000 onwards
Location: Toronto, Canada
Channels: Twitter, Facebook, Instagram, LinkedIn, Discord, Twitch, Flickr, Pinterest, Threads
ICUC Social stands at the forefront of social media marketing, bringing over two decades of innovation to brands seeking to elevate their online presence. With a robust foundation in social media strategy, ICUC specializes in transforming digital engagement and extending brand reach across new and established platforms. Their approach is deeply rooted in understanding the unique landscape of each business, bringing tailored solutions that resonate with target audiences and achieve outstanding results.
At the core of ICUC’s strategy is a comprehensive three-step process: beginning with an in-depth partnership with clients to grasp business goals and audience insights, then developing a bespoke social media strategy that aligns with brand objectives, culminating in continuous optimization and reporting. This methodical approach is designed to adapt and grow with the business, ensuring long-term success and a strong return on investment.
The agency’s prowess was showcased in a remarkable case study where they achieved the #1 trend on Twitter for four consecutive hours, maintaining a top 20 presence throughout the day and securing engagement rates of 300% above industry standards. This achievement highlights ICUC.Social’s capacity to generate significant impact and visibility for brands in the digital sphere.
Services:
- Social Media Content Creation
- Social Media Management
- Audience Engagement
- Social Listening
- Community Management
- Consumer Insights
- Performance Analysis and Reporting
ICUC.Social
ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a...
50+
Best for:
Enterprise and Medium Size Brands
ICUC.Social
ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a...
18. NinjaPromo
Size: 50+
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: London, UK; Vilnius, Lithuania; New York, NY; Dubai, United Arab Emirates; Chicago, Illinois
Channels: AppLovin, Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Medium, Pinterest, Podcast, Quora, Reddit, Snapchat, Telegram, TikTok, Twitter, WhatsApp, YouTube, YouTube Advertising
If you need to build or improve your business’ online presence, NinjaPromo can help you with social media marketing. They offer a full suite of services tailored to fit your individual needs and budget. As they understand the ever-changing landscape and how to navigate it with creativity, they can create strategies that align with your company’s goals and drive real results.
NinjaPromo will create and manage content across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube, to increase followers and engagement. They also specialize in setting up targeted ads tailored to reach specific demographics who may be interested in your product or service. This will help you ensure that your message is reaching the right people and getting the most out of your marketing budget.
Moreover, NinjaPromo can provide in-depth analytics, including performance metrics and key insights into how your campaigns are doing. This will help you understand what is working and what needs to be adjusted or refined so that you can get the most out of your campaigns.
Ultimately, NinjaPromo will help you make an impact with social media marketing and ensure that your business reaches its maximum potential online. With their specialized services, you can increase visibility, drive sales, and build relationships with customers to grow your business.
Services:
- Content Creation
- Influencer Marketing
- Social Media Strategy
- Profile Optimization
- Platform Selection
- Community Management
- Reputation Management
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
19. Cleverly
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $1,000 onwards
Location: Los Angeles, California
Channels: Blog, Google Ads, LinkedIn, Email
If you specifically need help with LinkedIn, Cleverly is a clever choice. From managing your campaigns to targeting to lead magnets, their agency can help you to generate concrete results by means of LinkedIn ads. In short, they use data from thousands of outbound B2B campaigns to send tailored messages to your ideal clients on LinkedIn.
Alternatively, if you don’t want to outsource it to an agency, they also offer a LinkedIn lead gen course. In this course, they’ll teach you all their tried-and-tested LinkedIn systems and strategies so that you can automate and grow your business.
Services:
- Email Marketing
- Lead Generation
- LinkedIn Content Service
- White-label Lead Generation
- Recruiting
- SEO Content Writing
- Google Ads Management
- LinkedIn Paid Advertising
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
10 - 50
Los Angeles
Best for:
Businesses of all sizes
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
20. Online Optimism
Size: 10-50
Best for: Medium and Small Businesses
Minimum Project Price: $1,000 onwards
Location: New Orleans, Louisiana; Atlanta, Georgia; Washington
Online Optimism is a digital marketing agency with an expertise to help you manage your entire social media. The team views social media as complex and challenging while also being one of the best ways to target your audience during the decision-making process. As such, they take a long-term approach and focuses on nurturing your audience consistently through your brand’s social media.
The agency works to help you achieve all types of social media marketing goals – whether it be brand awareness, customer engagement, product sales, or even lead generation. They help you leverage the right social media platforms and create tailored strategies to achieve those unique goals.
Online Optimism has built successful social media marketing strategies for clients across various verticals including hospitality, healthcare, nonprofits, cybersecurity, consumer packaged goods, and many more. Some of their top clients include names like Doctors for America, Technology Policy Institute, Quatrro, DeKalb, Truck Driver Institute, and Goodbee Plumbing among many others.
Services:
- Social media strategy
- Creative and content production
- Community management
- Promoted and paid social media management
- Analytics and optimizations
- Social media influencer marketing
Online Optimism
Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two...
10 - 50
Our offices are located in New Orleans, LA, and Washington, D.C.
Best for:
Medium and Small Business
Online Optimism
Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two...
21. Audiencly
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Düsseldorf and Hamburg, Germany; London, UK; Shenzhen, China
Channels: Facebook, Instagram, TikTok, Twitter, YouTube
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. They help brands and influencers build and maintain a solid presence in social media. This includes in-depth social media analysis and advice from their social media experts.
The agency follows seven steps when creating a social media marketing strategy for your firm:
- Defining your objectives – define your KPIs to set clear goals for your social media marketing strategy
- Defining your target audience – the demographic and geographic data of your target group
- Analyzing your competition – the online presence of your competitors and marketing measures they already have implemented
- Choosing the best platforms – the most profitable social media platforms to advertise your product. Platforms include Instagram, YouTube, TikTok, Twitter, and Facebook
- Creating content – informing about different formats to use for posting your content. You could also take advantage of their content creation services
- Success monitoring
- Next steps – what steps you need to take for social media success
Audiencly includes Disney, NordVPN, EA, Epic Games, Philips, Tencent, and Mercedes-Benz amongst its clients.
Services:
- Influencer Marketing
- Talent Management
- Content Creation
- Influencer Marketing
- Social Media Marketing
- Social Ads
- Paid Ads
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
10 - 50
Düsseldorf, Hamburg, London
Best for:
Businesses of all sizes
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
22. Ignite Social Media
Size: 10-50
Best for: Enterprise and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: Cary, North Carolina; Birmingham, Michigan
Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube
Ignite Social Media has proved its expertise for more than a decade now, having been founded in 2007. Indeed, they describe themselves as “the original social media agency.” They were named Social Media Agency of the Year, worldwide, in the 2016 Corporate Social Media Awards.
They have consistently helped the world’s most valuable brands set their social media strategy, execute it day-to-day, and measure results. They focus on driving measurable results from social media. The agency works around the world from its offices in North Carolina and Michigan.
They are certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the United States’ largest third-party certifier of businesses owned and operated by women. Ignite Social Media’s mission is to change the world of marketing through social media.
Services:
- Strategy Development
- Consulting
- Community Management
- Paid Social Advertising
- Social Content Creation
- Promotions
- Influencer Engagement
- Measurement & Monitoring
- Social Listening
- Crisis Management
Ignite Social Media
Social First. Social Only. Social Partners. Ignite Social Media is America's original social media marketing agency that specializes in servicing large consumer brands across the globe. Since 2007, we've been 100% focused on social media, dedicated t...
10 - 50
United States, Birmingham, MI United States, Raleigh, NC
Best for:
Enterprise and Midmarket Businesses
Ignite Social Media
Social First. Social Only. Social Partners. Ignite Social Media is America's original social media marketing agency that specializes in servicing large consumer brands across the globe. Since 2007, we've been 100% focused on social media, dedicated t...
23. Favoured
Size: 1-10
Best for: Businesses of all sizes
Minimum Project Price: $1,000 onwards
Location: London, UK
Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Reddit, Snapchat, Spotify, TikTok, Twitter, YouTube, YouTube Advertising
Located in London, Favoured is one of the leading UK-based social media marketing agencies that you can check out. While they’ve only been in business for a few years, they’ve already landed well-established brands, like Durex, as clients.
Their approach is to combine art and science to improve performance. All their campaigns rely on top-rated creative production and sophisticated performance techniques. Their belief that the entire customer journey should be considered to achieve business growth also informs everything that they do. As a full-funnel marketing agency, they can help with all stages of the funnel.
With regards to social media marketing specifically, they can help with various related services including paid social, video production, and influencer partnerships. They can also help with content creation and will see to it that key factors like tone of voice and timing will be kept in mind to improve brand awareness and engagement on various social channels. And, to ensure that your brand is portrayed consistently across its different channels, their team can help you to create branding guidelines.
Lastly, measuring and reporting are also included in their offering. They will periodically report on their efforts. Based on the analysis of the impact of their work, they’ll then adjust the strategies where necessary.
Services:
- Digital Advertising
- Social Media
- Paid Social and Platform Advertising
- Content and Creative Production
- Email and CRM
- Website and eCommerce
- Branding and Strategy
- B2B Marketing
Favoured
We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli...
1 - 10
London
Best for:
Businesses of all sizes
Favoured
We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli...
24. Joseph Studios
Size: 10-50
Best for: Entrepreneurs, Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Atlanta, Georgia
Channels: Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, Spotify, TikTok, Twitter, YouTube Advertising
Joseph Studios is not your average Atlanta-based internet marketing service. They are an organic marketing agency that helps clients gain more sales leads thanks to the power of digital marketing and social media management.
Why does Joseph Studios pride itself on being “organic”? Their proven marketing strategy supports the notion that an organic approach is more effective to use. It also leverages natural, human relationships over interruption advertising like social media ads and Google AdWords.
Joseph Studios primarily works with small businesses and businesses in the middle market. No matter what kind of industry your business is in, this organic marketing agency guides your brand to success.
Services:
- Content Creation & Strategy
- Social Media Management & Strategy
- Advertising & Promotion
- YouTube Specialization
- Email & Digital Marketing
- B2B & Influencer Collaboration
- Market Research & PR
- SEO
Joseph Studios
Did you know 80% of consumers find you online? Our marketing tactics seek out, find, and influence your ideal buyers in some novel and extraordinary ways. Our intelligence-based digital marketing services build and shape your customer’s worldview a...
10 - 50
London, New York, Atlanta Ga
Best for:
Entrepreneurs, Small and Midmarket Businesses
Joseph Studios
Did you know 80% of consumers find you online? Our marketing tactics seek out, find, and influence your ideal buyers in some novel and extraordinary ways. Our intelligence-based digital marketing services build and shape your customer’s worldview a...
25. Ernst Media
Size: 1-10
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Spokane, Washington
Channels: Facebook, Twitter, Instagram, LinkedIn
Ernst Media is an agency that can handle both the paid and organic aspects of your social media marketing. They claim to be experts on leveraging the audience targeting parameters of social media platforms.
This agency can handle clients of all types and sizes and run their end-to-end social media marketing campaigns.
They can manage campaigns for most social networks including Facebook, Instagram, Twitter, TikTok, YouTube, etc. They can also help you manage your influencer campaigns across various social platforms.
Services:
- PPC Management
- SEO
- Social Media Management
- Social Media Advertising
- Influencer Marketing
Joseph Studios
Did you know 80% of consumers find you online? Our marketing tactics seek out, find, and influence your ideal buyers in some novel and extraordinary ways. Our intelligence-based digital marketing services build and shape your customer’s worldview a...
10 - 50
London, New York, Atlanta Ga
Best for:
Entrepreneurs, Small and Midmarket Businesses
Joseph Studios
Did you know 80% of consumers find you online? Our marketing tactics seek out, find, and influence your ideal buyers in some novel and extraordinary ways. Our intelligence-based digital marketing services build and shape your customer’s worldview a...
26. Tilt Metrics
Size: 1-10
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000+
Location: Boston, Massachusetts
Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Quora, Reddit, Twitter, YouTube, YouTube Advertising
Tilt Metrics stands out with its Social Media Marketing services. With a compact yet highly specialized team, they excel in crafting targeted social media strategies that resonate with a sophisticated B2B audience. Their approach is not just about creating content; it’s about generating qualified leads through a blend of paid media and SEO.
Their services are tailored to businesses seeking to establish a strong B2B presence online. Tilt Metrics begins by understanding your unique business needs and audience demographics, ensuring every campaign is aligned with your brand’s voice and objectives. They also excel in crafting social media strategies that emphasize advanced targeting and segmentation, ensuring campaigns resonate with the right audience. Their expertise in narrative and visual storytelling on social media platforms turns interactions into opportunities for engagement and conversion.
The agency’s focus on conversion rate optimization (CRO) and landing page optimization ensures the traffic generated through social media channels is effectively converted into leads.
Services:
- Social Media Advertising
- Sponsorship Integration
- Content Creation and Strategy
- Analytics and Reporting
- Community Engagement and Management
Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...
1 - 10
Boston, MA
Best for:
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Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...
What Services Do Social Media Agencies Offer?
Social media agencies work with businesses in developing and executing successful marketing strategies on social media. They help them to achieve social media goals and integrate them into larger business objectives. Many digital marketing agencies offer social media marketing as a part of their services, but you can also find dedicated agencies that specifically focus on social media service offerings.
Most of the time, social media agencies will help with strategy and execution as well as analytics and reporting. Beyond these essentials, they may be able to provide several other services specific to social media marketing. These include:
Social Media Audits
Before coming up with a strategy for your business, some agencies will run a social media audit to give them a baseline. This involves evaluating your current social media strategy and social accounts to see what’s working and what’s not. They will look at your existing content, posting schedule, engagement strategy, and more to identify hidden opportunities, mistakes, and other action points.
For instance, they may notice that you’re not levering videos enough or that you’re posting inconsistently. In some cases, the audit process might reveal the need for providing additional details about your business such as your hours and your contact info.
A social media audit service can be highly effective for brands that already have an existing social media presence or strategy but aren’t seeing significant results from those efforts. On the other hand, you may not necessarily need it if you’re only just getting started with social media marketing. In this case, the agency will work with you in building your social media strategy from scratch.
To gain further insights into what makes a social media agency truly effective, we sought the expertise of Camille Kennedy, an expert marketer specializing in B2B and B2C marketing for tech startups and brands. Camille shares her perspective on the top qualities businesses should seek in a social media marketing agency:
From my standpoint, when choosing a social media marketing agency, it’s crucial for brands to prioritize agencies that demonstrate a deep understanding of their target audience. This includes their ability to craft creative and engaging content, and not just any content, but content that resonates and connects. Moreover, an agency’s proficiency in measuring and optimizing performance can’t be overlooked. From my experience, social media is dynamic and fast-paced. Therefore, partnering with an agency skilled in agile content creation — both proactive and reactive — is vital for keeping up with the ever-evolving social media landscape. Cultural fit and communication style are fundamental in any business relationship, especially between a brand and its social media agency. In my experience, most agencies, being service-oriented, tend to adapt their strategies and risk-taking levels according to each client’s unique needs. I recommend implementing a comprehensive selection process to gauge an agency’s compatibility with your brand. This should involve not just the top-level executives from both sides but also the team members who will be directly working on the projects. Involving them in scenario-based discussions during the selection process can provide deeper insights into the agency’s approach and philosophy, ensuring alignment with your brand’s values and expectations. For me, any successful relationship is founded on two binding principles: communication and trust. In addition to those two essential components, a relationship between a brand and its social media agency also requires continuous evolution of ideas for social media marketing campaigns and content to stay relevant and creative. At times, having the same creative team for an extended period of time can often result in lacklustre creative and cookie-cutter ideas unless both parties are committed to a healthy test-and-learn agenda with room for creative freedom. If done right, I’ve seen agencies and brands benefit from long-term relationships, as they can build trust over time, act faster because they have a mutual understanding, and measure and optimize performance with historical performance in mind. Brands can use year-over-year social growth and performance to indicate long-term success in their partnership.
Design and Content Production
Many social media agencies can help with designing and creating content for social media. This may include writing compelling social copy and creating original graphics according to the latest social media size guides. So if you’re going to need help with creating Stories and visual content, make sure to look for an agency that offers these services. The same goes for brands that are struggling to create impactful messaging for their social media marketing efforts.
Additionally, some agencies will also be able to help with video production according to the latest social media video specs. From animated videos to live-action videos to app previews, they’ll be able to take over the entire process starting from concept to production. This type of service is ideal if you’re going to need help with TikTok marketing or if you need to ramp up your social video efforts.
For example, Fresh Content Society worked with Manny’s Deli to come up with creative and relatable content aligned with different social media platforms. On Twitter, they sent out friendly and casual Tweets in a brand voice that resonated with the audience. On TikTok, they leveraged popular sounds and trends to create videos the audience could relate to. As a result, Manny’s Deli generated more than 500,000 engagements across all channels and even increased sales by 1,500% with a single Tweet.
@mannysdeli How would YOU describe Gino? #mannysdeli #chicagofood ♬ original sound - gagasfamemonster
However, brands that already have an in-house content team may not necessarily need to look for an agency that offers services for content production. In this case, directions and ideas from a social media agency may be more than enough to align your content team’s efforts with the rest of your social media strategy.
Social Media Management
One of the most popular services offered by social media marketing agencies is social media management. While content creation may be part of the package, social media management also encompasses services related to publishing and scheduling as well as community management.
Social media agencies make data-backed decisions on how to publish and schedule content for your brand’s social media account. This involves looking at optimal posting frequencies and the best times to post to get the most visibility and engagement for your brand. They’ll then use powerful social media posting and scheduling tools to strategically distribute content across your social media calendar and automatically push out your posts at optimal times for the most engagement.
Where social media agencies shine the most is when it comes to community management. Not every business has the resources or workforce needed to constantly monitor comments, mentions, and messages on social media. Let alone being able to respond promptly and engage with your community on a regular basis. That’s exactly where a social media agency can help, enabling you to stay on top of your incoming messages, comments, and brand mentions.
Most social media agencies are equipped with sophisticated social listening and monitoring tools. This enables them to keep track of every relevant comment, message, and brand mention that needs a response. They also have the expertise to provide quality support and help enhance your customer experience on social media.
In some cases, social media management may involve strategizing and launching social media contests on your behalf. This is what LYFE Marketing did for Clearon Bleach Tablets, strategically running six contests in a 3-month span. They ended up with a 430% increase in followers and a 112% increase in revenue during this period.
Social Media Advertising
Another key service provided by social media marketing agencies is paid social advertising. This type of service enables brands to quickly reach their ideal customers by targeting them with relevant social ads in a highly precise manner. A social media agency will take over the entire process and help you execute an impactful social media ad campaign that delivers results.
Before executing your campaign, they’ll consider factors such as budget, goals, and target audiences to develop a customized strategy. They will then use their media buying expertise to effectively deliver the right ads to the right people and right channels at the right time.
For example, Moburst worked with Say to refine their app and target a relevant audience through multiple ad networks as well as Apple search ads. They then created a micro-segmented media campaign to help people visualize the different use cases for the app. In just three months, the app gained 60,000 new active users. Moburst was also able to reduce the cost per install by more than 60%.
Keep in mind that some agencies may provide ad services only for specific social networks such as Facebook and Instagram. It’s important to look for an agency that has the expertise and experience needed to deliver impactful ads on the platforms you want to use.
Influencer Marketing
After the massive popularity of influencer marketing, many social media marketing services pivoted to include it among their service offerings. With most influencer marketing campaigns taking place over social media, it’s become an essential aspect of social media marketing. So it only makes sense for social media marketing agencies to also handle influencer marketing. In some cases, however, the agency may specifically focus on influencer marketing without offering other types of social media services.
A social media agency can help you develop an influencer marketing campaign and handle other crucial parts of the campaign such as influencer sourcing and vetting as well as outreach. In some cases, the agency will give you access to their proprietary software so you can do your own influencer sourcing if that’s what you prefer. Some may even be able to extend their services to negotiation and contracting, helping you save tons of time.
When ExeGi Pharma needed to raise awareness about their Visbiome Vet Probiotic, The Influencer Marketing Factory took over and helped them launch a successful campaign with relevant influencers. They activated several leading social media creators including pet parents and pet influencers who created content sharing info about the product. This generated 45,000+ impressions on Instagram Stories and 75,000+ combined views on YouTube.
Most agencies that offer influencer marketing services will oversee the campaign execution and keep track of influencer performance on your behalf. Others may even be able to take over payments and shipping as well.
Keep in mind that different agencies may specialize in certain types of influencer campaigns. For instance, while others may specifically work on product seeding and UGC campaigns, others may be more familiar with brand sponsorship campaigns. So make sure to look into the types of campaigns they can run before you decide on a social media agency to work with.
What are the Types of Social Media Agencies?
As mentioned above, many digital marketing agencies will offer social media as a part of their services. Meanwhile, you may also find agencies dedicated to specific types of social media marketing. So it’s important to understand the different types of social media agencies available in the market to help you with your search.
Full-Service
As the name suggests, a full-service agency offers just that – a full range of services to help with all your social media marketing needs. This includes everything from strategy and content production to community management and advertising. Working with this type of agency is ideal because you won’t have to look anywhere else to address certain needs such as a video production company to create TikTok videos, for example. Instead, you can count on the agency as an extension of your brand and have them handle everything related to social media.
In some cases, full-service may also refer to a full-service digital marketing agency that also offers all kinds of social media marketing services. So if you also need help with other aspects of digital marketing such as content marketing or email marketing, you’ll want to look into these agencies.
Specialty Service
Some social media agencies may offer a few types of social media services that they’re particularly good at but are unable to address every social media marketing need. For example, they may be highly equipped to handle community management but won’t have the expertise or resources to handle paid social ads.
It’s highly common to see agencies that are extremely good at influencer marketing but are unable to help with other aspects of social media marketing. Similarly, there are agencies that focus specifically on certain platforms such as TikTok or LinkedIn.
So depending on your unique needs, you may even prefer to work with these types of agencies instead of ones that offer full-service solutions. For instance, if you already have a strong social media team in-house and only need help running an influencer marketing campaign, then a specialty social media agency will be an ideal option.
Niche-Based
Additionally, you can also find social media agencies that focus on specific niches. This is highly common in markets such as B2B and ecommerce. Industries such as crypto, gaming, fintech, and blockchain may also do well from working with an agency that has expertise in their niche.
However, niche-based agencies aren’t just limited to these industries. You may be able to find agencies specializing in social media marketing for verticals such as sports, music, apps, and so on.
What are the Benefits of Hiring a Social Media Agency?
If you’re still on the fence about hiring a social media agency for your business, here are some of the key benefits to help you make a decision.
Save Time
One of the most obvious benefits is the ability to save time. When you have a team of experts handling your social media marketing, it leaves you free to focus on other important aspects of running a business. You won’t have to “waste” precious hours checking your Instagram DMs or monitoring your Twitter mentions.
Leverage Advanced Software and Tools
Most social media agencies make use of sophisticated software and tools to provide high-quality services. When you work with them, you indirectly get to leverage these toolkits without having to spend extra on subscription plans and software purchases.
Access to Valuable Human Resources
On the same note, you can also make use of the agency’s valuable team of social media experts without having to hire a full-fledged in-house team. This gives you access to valuable human resources to take care of all your social media needs–whether it’s design or community management.
Tap into Their Expertise
Another major benefit is the ability to tap into their expertise. Social media agencies have years of experience with different aspects of social media marketing. This not only gives them the expertise but the industry knowledge to make informed decisions on how to get the best results for their clients.
Maximize Your Social ROI
As a combined result of the above, social media agencies can help you get more out of your marketing dollars. They help you optimize your strategy to maximize your social media ROI while improving cost-efficiency.
What are the Average Costs of Hiring a Social Media Agency?
There are a number of factors that influence the actual cost of working with a social media marketing agency. While your project size and scope are a key factor, you’ll also have to consider other factors such as the agency’s reputation and expertise as well as where they’re located. Typical rates for social media marketing agencies vary from city to city due to differences in market demand and operational costs.
To get a better understanding of these differences, let’s take a closer look at the average minimum campaign sizes and hourly rates for social media marketing agencies in different countries in the U.S.
- In Boston, agencies charge an average of $95 per hour with a minimum campaign size of $1,439.
- Social media marketing agencies in California charge $97 per hour and a minimum of $1,3221 per campaign on average.
- New York has a higher average hourly rate of $108 per hour and a lower average minimum campaign size of $7,749.
- In New Jersey, the average minimum campaign size is $2,849 while the average hourly rate is $79 per hour.
- Florida sees a minimum campaign size of $2,825 on average while the average hourly rate is $80 per hour.
What are the Most Popular Social Media Agency Pricing Models?
Most social media agencies charge clients per project with customized pricing based on the specific services needed. Before you start working with the agency, you’ll receive a custom proposal tailored according to the unique sets of services you’ll be using to achieve your goals.
This type of customized per-project pricing is inclusive of agency pricing and allows you to effectively cover all your social media marketing needs with a predictable budget. However, you can also find agencies that charge an hourly rate on top of your other social media marketing costs such as advertising costs.
So, for example, if you’re spending $1,500 on social media ads and the agency charges $25/hour to manage those ads for a total of 40 hours, then you’ll be spending a total of $3,500. This is typical for social media projects that include paid advertising. It’s a bit more unpredictable since there’s no saying how much time the agency will spend on your project.
If you’re running on a limited budget, this type of unpredictability may not work best for you. Fortunately, some agencies also offered tiered pricing packages where you buy a plan cover a specific set of services.
For example, WebFX offers three pricing tiers for social media management. The Bronze tier covers up to 10 posts and eight custom images a month for one social network. Upgrading to any of the other two plans entitles you to more posts, custom images, and networks.
Source: webfx.com
For social media advertising plans, however, the pricing is a little less straightforward as agencies will normally charge you a variable fee to manage your ads based on your ad spend. According to the WebFX rate charge, for example, a Pro plan requires an initial investment of $1,975 for an ad spend range of $1,000 - $30,000. On top of this, you’ll need to pay $975 or 15% of your ad spend, whichever is higher, for ongoing monthly maintenance.
So pricing models are typically a mixture of custom project-based pricing and hourly rates as well as variable percentage-based maintenance fees for social media advertising.
How Should You Measure the Success of Your Social Media Agency Campaigns?
One key question before choosing a social media marketing company is why you should be working with an agency in the first place. What kind of benefit can an agency deliver to your social media marketing efforts? And how do you quantify those benefits?
The answer lies in your numbers. Social media agencies have the tools and expertise necessary to significantly improve your performance metrics. Here are some of the key performance indicators (KPIs) that will help you assess the effectiveness of a social media marketing agency. Keep in mind that the specific KPIs may vary depending on the goals you wish to achieve through social.
- Impressions – A measure of the number of times your content is displayed to social media users. This is a relevant metric for measuring the effectiveness of a social media company at distributing and promoting your content to the right audience.
- Reach – A measure of the number of people who see your social media content. This is another relevant metric to see just how effective the agency is at targeting the right audience on social media.
- Engagements – The total number of engagements received for a particular campaign or social media content. This helps you understand how well the campaign or content resonates with the audience. It’s a great way to assess an agency’s ability to craft messaging, content, and/or creative that aligns with your goals and target audience.
- ROAS/ROI – The profit earned in comparison to how much you spent on the ad or marketing campaign. This is one of the most important KPIs for measuring agency effectiveness as it helps you understand whether they’re making the most of your investment.
- Clicks/CTR – If your campaign involves links, this metric will help you measure the number of clicks or click-throughs generated. This gives you an idea of whether the offer or messaging crafted by the agency was effective enough to drive action.
- Conversion Rate – A measure of the number of social media users who took a conversion action as compared to the total number of people who saw or interacted with your ad or content. Similar to the above metric, conversion rate is another way to measure the effectiveness of an offer or messaging to drive a relevant conversion action.
- Referral Traffic – The total number of traffic coming to your website or landing page from social media. If your campaign involves driving traffic to your site, an increase in this performance metric proves that the agency is effectively helping you achieve your goal.
- Leads – The total number of leads gained through your ad or social media campaign. If your campaign involves lead generation, the right social media agency should help you generate a significant number of leads.
- Follower Growth – The number of new followers gained after your social media campaign. With the right social media marketing company, you should be able to see an increase in these numbers even if you didn’t specifically aim to grow your following.
Leading social media agencies have the capability to significantly boost these numbers by helping you develop impactful and targeted campaigns based on your goals. On the organic front, the leading social media platforms that generate the highest ROI, based on our data, are Instagram, Facebook, and YouTube. Apart from organic ROI, agencies can also help you generate high ROI from social media ad campaigns. Converse, for instance, saw an ROI of 1,554% from TikTok after partnering with Obviously.
Beyond your overall ROI, social media marketing companies can nail down the specifics and improve other key performance metrics depending on your goals. For example, agencies like Thrive helped one of their clients reach more than 4.5 million people on Facebook, which led to an additional, 87,000+ visits from the platform. Meanwhile, the client managed to gain 20,000+ Instagram followers with the agency’s help.
While the average click-through rate for Facebook ads, for example, is around 0.9%, brands like StreamShift have been able to achieve an impressive CTR of 13.85% after working with Lyfe Marketing. With 65,029 link clicks in total, the brand spent only $0.002 for each click while the average CPC for social media ads is between $0.38 and $5.26 depending on the platform.
Although far from complete, these numbers paint a clear picture of the kinds of metrics and improvements you can expect from working with a social media marketing agency. However, keep in mind that the actual results may vary depending on factors such as your goals, target audience, platform, business size, and industry.
What Level of Communication Can You Expect From Your Agency?
Most social media agencies communicate with clients via email and video call. Some even use communication tools like Slack for quick questions and updates.
These communications are typically carried out on an as-needed basis in addition to your weekly or monthly reports detailing progress. However, some agencies may set limitations on the number of meetings and consultations that you can have over the course of your partnership with them. Some agencies may even assign an account manager to work directly with you whom you can reach any time.
How Often and in What Format Will You Receive Performance Reports?
Throughout the course of your campaign, your agency will provide you with a custom social media report highlighting the main KPIs relevant to your goals. For instance, if you’re running an ad campaign, the report may include metrics such as impressions, engagements, clicks, conversions, cost-per-impression, and cost-per-click.
Most social media agencies will provide you with routine presentations on a weekly or monthly basis to help you visualize progress. You may also get scheduled reports automatically delivered to your inbox on a weekly basis. If the agency uses software that’s accessible for clients, you may even be able to keep track of your performance report in real-time through a custom dashboard.
Frequently Asked Questions
Who is the best social media marketing agency?
Some of the best social media marketing agencies include Moburst, Viral Nation, Fresh Content Society, Sociallyin, The Influencer Marketing Factory, and NinjaPromo.
What services does a social media agency offer?
A social media agency offers services related to social media marketing, which may include social media audits, strategy and planning, content production, social media management, paid social advertising, influencer marketing, and analytics and reporting.
How much do social media marketing agencies charge hourly?
The hourly rates for social media marketing agencies vary depending on factors such as experience and location. But you can expect to spend somewhere between $80 and $150 per hour with a social media agency.
How much does a social media marketing agency cost?
The cost of a social media marketing agency varies depending on several factors including service package, experience, location, etc. But costs typically range between $900 and $20,000 per month.
How do I find a social media agency?
You can find a social media agency for your business by narrowing them down based on factors such as service offerings, niche/industry, specializations, hourly rates, and more.
How can I find a social media marketing agency that fits my budget?
You can find a social media agency that fits your budget by shopping around and looking into their hourly rates and minimum project price.
Which are the best low-cost social media agencies?
Agencies like NinjaPromo, Thrive Internet Marketing Agency, and Sculpt are some of the best budget-friendly social media agencies.
What are the best social media marketing agencies for small businesses?
Joseph Studios, New Jupiter Media, BrandLyft, and Savage Global Marketing are some of the best social media marketing agencies for small businesses.
