Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, NeoReach, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and MOMENTiQ:
TikTok is kind of a big deal. Since it came onto the scene in 2016, the platform has enjoyed astronomical growth, helped along quite a bit by a global pandemic hitting in early 2020. TikTok scrambled to find ways to monetize that growth, especially with no previously existing options for advertisers. In June of 2020, though, TikTok was able to offer advertising and, a few months later, launched a self-serve advertising option. This opened up advertising options on the platform, but to get the most from your advertising spend, you'll want to turn to the top TikTok ads agencies.
Lucky you, we've put together a list of our favorite TikTok ads agencies. Some of the agencies on our list are also influencer marketing agencies, but they all offer TikTok advertising services. If you're specifically looking for our picks for the best marketing agencies for TikTok, we've got you covered there, too.
After you’ve found a potential TikTok advertising agency, also be sure to check out the examples shared at the end of this article. Even if you’re not planning on creating and implementing your own ad campaigns, it will be worth your while to know what works.
Best TikTok Ads Agencies:
- 1. Viral Nation
- 2. NeoReach
- 3. MOMENTiQ
- 4. SmartSites
- 5. Ubiquitous
- 6. The Influencer Marketing Factory
- 7. Sociallyin
- 8. The Shelf
- 9. The Goat Agency
- 10. House of Marketers
- 11. Lyfe Marketing
- 12. Ignite Social Media
- 13. HireInfluence
- 14. Moburst
- 15. Manycreators
- 16. JUICE
- 17. AdvertiseMint
- 18. GrowMojo
- 19. Tuff
- 20. MuteSix
- 21. Socially Powerful
- 22. Voy Media
- Frequently Asked Questions
Why Use TikTok Ads?
TikTok has a huge audience
TikTok has a user base of 1.7 billion people — and the number of users on the platform is growing every day. It's available in 150+ markets and hosts over 50 languages.
Plus, while TikTok users tend to be younger, more and more older people are finding themselves heading to the platform. As of April 2023, nearly a third of the platform’s ad audience were in their late 20s or early 30s, according to a Kepios analysis.
TikTok users are super engaged
Having a large audience by itself isn't much to brag about. But TikTok users are actively engaged on the platform through creating or watching videos. According to Hootsuite, Android users spend an average of 22.9 hours on TikTok each month, putting it only behind YouTube with less than an hour.
You can show off a different side of your brand
Brand voice is important. It's a huge part of your brand's identity and how you communicate with your customers. It's also becoming increasingly important for consumers to see your brand as authentic. And that's where TikTok can help. Many TikTok users head to the app for funny and entertaining content, giving brands a unique opportunity to connect with consumers in ways that other platforms and channels can't offer. Just take a look at the NBA, Chipotle, and The Washington Post to see how brands are maintaining their reputations while still showing off their personalities.
1. Viral Nation
Location: Headquartered in Toronto, Canada
Best For: Influencer marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Priding itself on pioneering one of the world’s first influencer marketing agencies, Viral Nation specializes in developing cohesive, data-backed multi-channel campaigns that allow B2B and B2C companies to meet their business goals and improve sales pipelines.
The company, which started operations in 2014, has connected Fortune 500 brands with over 300 social influencers in the fields of lifestyle, sports, and gaming. The company runs Influsoft, the platform behind these connections, and the vetting solution VN Secure. Influsoft features talent discovery and qualification, campaign workflow tools, tracking, and reporting.
They’re not a TikTok partner, but they’ve created award-winning campaigns leveraging the platform. For example, when Meta Quest partnered with their agency to help create a buzz before the launch of Resident Evil 4’s VR version, one viral TikTok video generated over 2.6 million views alone.
Services:
- Influencer marketing
- Performance marketing
- Experiential marketing
- B2B marketing
- Social media marketing
Who They Have Worked With:
- Anheuser-Busch
- The Coca-Cola Company
- Disney
- Hasbro
- Oculus
- Tencent
- Tim Hortons
- TJX
- Uber
- Vivid Seats
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. NeoReach
Location: Orlando, Florida
Best For: Influencer Marketing
TikTok Partner: Yes
Pricing: Minimum project size is $50,000+
NeoReach, a standout among TikTok Ads agencies, demonstrates its prowess in performance marketing through its innovative advertising approach. Their services are essential for brands aiming to enhance their digital presence on platforms like TikTok.
Their expertise extends to creative and audience analysis, where they deploy user-generated content from influencer campaigns or UGC platforms, using a creative testing process to identify the most effective content and audience combinations. This ensures higher conversion rates and fosters unique creative breakthroughs.
Moreover, their media buying expertise, including on TikTok, involves executing conversion-focused campaigns that are meticulously analyzed at every step of the customer journey, resulting in highly optimized campaigns that drive tangible results.
In the SearchKibble TikTok campaign, NeoReach’s process began with a clear focus on raising brand awareness and driving Chrome extension downloads. They employed a three-phase strategy, starting with influencer activation, where they engaged pet-loving macro-influencers to reach millions on TikTok. This approach increased brand awareness and led to a significant rise in Chrome extension downloads, showcasing NeoReach’s ability to align campaign goals with tangible results.
Services:
- Campaign Strategy and Direction
- Paid Social Amplification
- Talent Management
Who They’ve Worked With:
- Sam’s Club
- NVIDIA
- A&E
- Just Play
- Byrna
- Clash App
- The HISTORY Channel
- Robinhood
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. MOMENTiQ
Location: Los Angeles, California, USA
Best For: TikTok and YouTube marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
MOMENTiQ specializes in harnessing the potential of TikTok influencer campaigns. With a nuanced approach, they are equipped to enhance a brand’s visibility using metrics like brand awareness KPIs, performance marketing KPIs, or focusing on user-generated content (UGC) KPIs. Their prowess in influencer campaign creation and management, particularly on TikTok, provides a comprehensive solution to brands aiming to stand out on the platform.
The expertise of MOMENTiQ stems from its foundational team, comprising industry pioneers who have established several top-tier influencer marketing agencies and platforms. They have a history of propelling the world’s premier brands to success with influencer marketing, notably on TikTok.
Services:
- TikTok marketing
- YouTube marketing
Who They’ve Worked With:
- Fashion Nova
- Ulta Beauty, Inc.
- American Eagle Outfitters
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
4. SmartSites
Location: Paramus, New Jersey, USA
Best For: Businesses of all sizes
TikTok partner: No
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
An award-winning, full-service digital marketing agency, SmartSites has been offering social media marketing services before TikTok officially launched. Their goal is to elevate brands so that they become memorable.
Their social media marketing process kicks off with a very detailed set up. This includes profile optimization, a marketing strategy, and hashtag research. They’ll also take a closer look at what exactly you hope to achieve and research what has delivered results for your competitors.
Armed with this knowledge, they’ll use video content to help you increase brand awareness and engagement. Each month, they’ll send you the content for approval first. Then, once it’s been approved and published, their work isn’t quite done yet. Their team will continue to use engagement tactics throughout the month to help you reach your goals and drive more awareness.
Services:
- Social media marketing and management
- Custom graphics and content
- Responding to comments
- Following and unfollowing accounts
- Profile optimization
- Hashtag research
Who They’ve Worked With:
- Springfield Hyundai
- The Shulman Law Group
- Air Duct Brothers
- Velocity Moving
- South Florida Distillers
5. Ubiquitous
Location: Los Angeles, California, USA
Best For: Influencer marketing
TikTok partner: No
Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project
Ubiquitous offers end-to-end solutions that enable brands to achieve growth on TikTok, Instagram, and YouTube. It serves as a hub that brings together brands, creators, and influencers looking to collaborate on marketing campaigns that benefit all stakeholders. Its platform incorporates a managed marketplace where creators and influencers can showcase designs and offer services.
With its own team of social media professionals, software developers, and marketing executives, Ubiquitous can manage every aspect of your influencer marketing campaigns. They can develop strategies that are tailored to your business goals, connect you to the right creators and influencers, execute entire campaigns, and optimize marketing outcomes.
While they’re not a TikTok partner, they’ve generated some pretty impressive results for clients looking to leverage the platform. For example, when Magic Spoon wanted to boost brand awareness and create deeper customer relations, Ubiquitous exceeded their KPIs. The campaign generated more than 11 million impressions, while engagement rates increased by over 200%.
Services:
- Influencer strategy and identification
- Campaign execution
- Real-time performance metrics
Who They’ve Worked With:
- Disney
- Netflix
- Amazon
- Aerie
- Adobe
- American Eagle
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
6. The Influencer Marketing Factory
Location: Headquartered in Miami with another office in New York City and remote teams in the UK, Italy, the Netherlands, and Bulgaria
Best For: Social media campaigns on TikTok, YouTube, and Instagram
TikTok partner: No
Pricing: Minimum spend of $20,000 per project
The Influencer Marketing Factory is an influencer marketing platform that also acts as a TikTok ad management agency. They seek to make influencer marketing easy and effective for brands and work on brand awareness metrics as well as conversions to create a data-driven approach.
With TikTok ad management from the Influencer Marketing Factory, you share information about your target audience (demographics and interests) and they’ll create TikTok ads to meet those goals. For example, when Visit Korea wanted to target Gen Z and millennial audiences, their agency identified six, suitable TikTok creators. The content that these six created generated over one million views, nearly 200,000 likes, and thousands of comments.
Services:
- Influencer marketing
- TikTok ads creation, management, and optimization
- Talent management
Who They’ve Worked With:
- Dunkin’
- Foreo
- SONY Music
- Universal Music
- Warner Music
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. Sociallyin
Location: Atlanta, Georgia, USA
Best For: Social media marketing
TikTok partner: Yes
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Sociallyin empowers brands with strategic, results-driven solutions. They take a collaborative approach when working with clients and their process will expose your brand to a creative collective of artists, designers, social butterflies, writers, photographers, and strategists.
This team of creatives specializes in creating low-cost, high-impact, engaging ads. It will match your brand’s goals and communicate what makes it unique. Then, to measure the ROI, they’ll track progress on a monthly basis and use built-in tools and third-party apps to rate engagement. Plus, they’re a TikTok partner agency, making them a great choice if you want to focus on TikTok specifically.
Services:
- Social media strategy and management
- Community management
- Influencer marketing
- Paid social ads
- Content production
Who They’ve Worked With:
- Disk’s Sporting Goods
- Toyota
- Beef O’ Brady’s
- UMI
- Mosaic Solutions Group
- Moe’s Original BBQ
8. The Shelf
Location: New York City, New York, USA
Best For: Influencer marketing
TikTok partner: No
Pricing: $150 – $199 per hour / Minimum spend of $100,000 per project
When it comes to TikTok as a social media platform, The Shelf is a key player. As they understand social media marketing for the Gen Z and millennial generation, they are sure to create engaging, funny, and worthwhile videos that will increase brand awareness and conversions. Their ad management process when it comes to TikTok is simple and efficient, and each marketing campaign is tailored specifically to the needs and desires of their clients.
The Shelf is an expert in the art of leveraging TikTok for marketing purposes, and their clients appreciate that approach. Whether it’s creating content that is clever, engaging, and entertaining or simply using the platform to reach more customers with tailored ads, The Shelf is the perfect TikTok ad agency for managing your TikTok campaigns. Moreover, you can be assured of converting your target audience at any stage of the purchasing process.
Services:
- Social media marketing strategic planning
- Content quality control
- Creator relationship management
- Campaign monitoring and analytics
Who They’ve Worked With:
- Natori
- The Honest Company
- Kiss
- Sweet Defeat
- eos
- American Standard
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
9. The Goat Agency
Location: Offices in London and New York City
Best For: Influencer marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Goat Agency, a leading global social media agency, is recognized for its comprehensive mastery in TikTok marketing, assisting brands to reach younger, more dynamic audiences like Gen Z and millennials. They have excelled in managing strategies for organic, paid, and influencer-driven content, continually ensuring brands’ long-term presence on the platform. Their unique methodology involves identifying trending hashtags, engaging sounds, and viral challenges, leveraging TikTok’s powerful algorithm for customized user experiences.
The Goat Agency provides a team of TikTok marketing specialists, delivering a strategic campaign tailored to each brand’s specific goals. They have meticulously curated a database of influencers across multiple niches, enabling them to choose the best match for your brand.
They might not be an official TikTok partner, but their results attest to their expertise, proving that they’re indeed a skilled TikTok advertising agency. In some instances, they’ve even surpassed their own targets. This was the case when they worked with ODEON. Using paid social among other things, they grew ODEON’s TikTok channel from 4,000 followers to 100,000.
Services:
- Influencer marketing
- Social media strategy and management
- Paid social
- Content production
Who They’ve Worked With:
- Dell
- UniDAYS
- Wayfair
- Saints Row
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
10. House of Marketers
Location: London, England
Best For: TikTok marketing
TikTok partner: No
Pricing: Minimum spend of $20,000 per project
House of Marketers is one of the top global TikTok ad management agencies and works with startups as well as leading brands to create and implement relevant ad campaigns. While they’re not a TikTok partner, they were founded by past TikTok partners and employees. This means that they have an intimate knowledge of the inner workings of the platform.
Not only do they know how to make the most of this channel, but they also have a deep understanding of Generation Z and millennial culture. So, if your brand specifically targets this group, their in-house team and network of 50,000 creators know just how to create bespoke content that will resonate with this unique audience.
Included in their services are fully managed TikTok ads services. From content creation to ads management, House of Marketers can do all the heavy lifting needed to get results. Then, to keep you in the loop during each phase, they’ll share comprehensive reports and data analysis every week and a monthly report that highlights areas for improvement.
Services:
- TikTok influencer campaigns
- TikTok ads management
- TikTok business profile content
- TikTok ad content
- Influencer strategy
Who They’ve Worked With:
- Red Bull
- Apple Music
- Groupon
- KFC
- Western Union
- Hilton
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
11. Lyfe Marketing
Location: Atlanta, Georgia, USA
Best For: Social media marketing
TikTok partner: No
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
Since 2011, LYFE Marketing has made it their mission to serve small to medium-sized businesses. Through organic search engine optimization (SEO) and email campaigns, they’ve helped obscure companies earn thousands of dollars in sales.
LYFE Marketing takes pride in its results. They focus on developing brand awareness with a relevant audience, building engagement through compelling content, and improving conversions through increased traffic. Their services extend to a variety of social media platforms, such as Facebook, X, Instagram, and TikTok.
LYFE Marketing’s TikTok management service can improve your credibility as a brand. They will keep you abreast of the latest trends. In addition to publishing content for you, they also make sure that your engagements will yield increased leads, following, and sales.
Services:
- Social media marketing
- PPC management
- Email marketing
- Video animation
- Short video management and advertising
Who They’ve Worked With:
- My Lala Leggings
- Ancient Keto
- DSLR Camera
- Atlanta Hawks
- Wingstop
12. Ignite Social Media
Location: Offices in Cary, North Carolina and Birmingham, Michigan
Best For: Social media marketing
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Created in 2007, Ignite Social Media has not only seen trends change over the years – they also created some of the industry practices that are rampant today. This full-service agency is set on changing the marketing industry through social media.
Ignite Social Media offers the essentials of social media marketing, from content creation and promotions to strategy and data analytics. Overall, they aim to achieve quantifiable goals that align with the client’s objectives, tactics, and audience. Experienced and efficient, they even help reduce their clients’ cost per engagement by up to 80%.
Ignite’s TikTok marketing campaign aims to boost your bottom line. They can do this by creating a customized marketing plan, exposing your brand to new audiences, monitoring your customer engagement, and optimizing your efforts.
Services:
- Influencer marketing
- Paid advertising
- Reporting and analytics
- Community management
- Content creation
Who They’ve Worked With:
- Lenovo
- Save Mart
- Warner Brothers
- Verizon
- The Body Shop
13. HireInfluence
Location: Headquartered in Los Angeles with additional offices in Houston and New York City
Best For: Talent sourcing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Creative talent sourcing and placement is a major part of successful TikTok campaigns and this is what HireInfluence does best, among other things. As a TikTok ad agency, they’ve developed relationships with some of the most engaging and influential voices around the world. It makes use of an array of factors in selecting and validating its talent options in order to ensure that image and authenticity are in sync with the needs of its clients.
During the selection process, HireInfluence analyzes all creative content, audience interest, and past partnerships, as well as engagement rates and demographics. The agency also makes use of various tech solutions and methodologies in weeding out fake followers. It makes use of a unique Audience Quality Score (AQS), which is a dynamic benchmark that measures the quality of an influencer’s network.
A prime example is their partnership with Ricola in positioning the brand and its cough drops and candy as everyday items for consumers. By recruiting 8 top-tier lifestyle influencers from different industries and having them showcase the diverse use of Ricola (such as taking the candies before recording a podcast or audition tape), the campaign garnered a remarkable 9.4 million impressions and 3.9 million video views.
Services:
- Strategy
- Influencer curation
- Content auditing
- Paid media
Who They’ve Worked With:
- McDonald’s
- MTV
- Nickelodeon
- SouthWest Airlines
- Evernote
- Lee Jeans
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
14. Moburst
Location: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London
Best For: Mobile marketing
TikTok partner: Yes
Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project
An award-winning, full-suite digital agency and TikTok partner, Moburst is one of the leading agencies for TikTok. Their goal is to help brands reach their full potential and become leaders in their industry. They work with a range of clients, from startups to Fortune 500 companies.
Moburst’s social media campaign begins with a strategy informed by various factors, including goals, budget, market trends, and target audience. They can expand their clients’ reach through a combination of organic and paid social strategies. By identifying key metrics, they are also able to help brands outshine their competitors.
As an expert in the social media ecosystem, Moburst can help you create TikTok content that not only engages but also inspires your audiences. More than that, they’ll make sure that your relevant audience finds you and that you can convert them into your most loyal users.
Their expertise in TikTok has generated long-term benefits for clients like Shopkick. Using authentic content, they improved engagement and attracted a new group of active app users boasting a much better retention rate.
Services:
- Social media strategy and management
- Product strategy
- Search engine optimization (SEO)
- Campaign content and design
- Influencer marketing
- Email marketing
Who They’ve Worked With:
- Shopkick
- Samsung
- Say
- Uber
- Calm
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
15. Manycreators
Location: Headquartered in Amsterdam with another office in Munich
Best For: Short-form video
TikTok partner: Yes
Pricing: $150 – $199 per hour / Minimum spend of $1,000 per project
Manycreators began with ten creators during the global pandemic. Now, they manage more than 100 creators from around the world and have an Amsterdam office for short video creators. Their team works closely with China’s Douyin to learn more about short content and live-streaming and help brands take advantage of the opportunities these online spaces provide.
The agency also trains some of the most influential online personalities to become thought leaders in their field of expertise. They also use only trained TikTok creators for their ads.
They might have been only in business for a few years, but already they have a solid track record. Clients have praised them for their positive vibe and network of knowledgeable TikTok creators.
Services:
- Creator management
- Content and short video production
Who They’ve Worked With:
- TikTok
- Warner Music
- Philips
- Puma
- SONY Pictures
16. JUICE
Location: New York City, New York, USA
Best For: Paid ads
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Juice (stylized as “JUICE”) is an integrated digital marketing agency focused on maximizing ROI. They take the time to get to know your business and your customers so they can create an effective strategy to bring in more sales and increase customer retention. Juice focuses on data-driven growth strategies for social advertising, search engine marketing, organic search ranking, and lead generation.
They were one of the first agencies to join TikTok’s beta program, making them a good fit if you specifically want to zoom in on this platform. Using constant optimizations informed by data analysis, their team has helped brands to increase their return on ad spend by as much as seven times.
Services:
- Paid social including Facebook, Instagram, Twitter, LinkedIn, and TikTok ads
- Paid search
- Search engine optimization
- Social media management
- Email marketing
- Copywriting and content
Who They’ve Worked With:
- BuzzFeed
- Paris Hilton
- Product Hunt
- Kenneth Cole
17. AdvertiseMint
Location: Los Angeles, California, USA
Best For: Social ads
TikTok partner: Yes
Pricing: Minimum spend of $10,000 per project
AdvertiseMint is another of the leading TikTok ad management agencies on our list. As an official TikTok partner agency, AdvertiseMint specializes in helping businesses create and run high-quality, high-performance ads on the platform. The team includes expert TikTok media buyers, dedicated marketing analytics, and talented designers and video editors.
One of the perks of working with a TikTok ad agency like AdvertiseMint is that they offer marketing packages that use a flat rate based on your total ad spend. This makes it much easier to budget. Plus, you can mix and match ad platforms.
Services:
- Social media ads
Who They’ve Worked With:
- Coca-Cola
- Viacom
- M1 Finance
- Princess Polly
- Newegg
18. GrowMojo
Location: San Rafael, California, USA
Best For: Social ads
TikTok partner: Yes
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
GrowMojo is a little different from the other TikTok ad management agencies on our list since they manage everything from customer acquisition to conversion funnels to customer re-engagement processes. They take the time to learn about your business and target customers, as you’d expect and then create a profile for your ideal customer to optimize customer acquisition. GrowMojo is an approved TikTok marketing agency with a website development team that designs and develops landing pages, sales tools, and marketing content.
According to their website, they can accelerate their clients’ revenue by between 40% and 200%. Clients have praised them for their ability to create custom analytics dashboards and their work has been featured in the likes of Business Insider.
Services:
- Customer acquisition
- Lead generation
- Reputation management
- Content marketing
- Data-driven PR
- Social media marketing
- Conversion rate optimization
- Re-engagement marketing
- Franchise marketing
- Website development
- Mobile website view optimization
- Reporting and API integrations
- Customer acquisition tools
- Video editing
19. Tuff
Location: Headquartered in Eagle, Colorado, USA with remote team members across the USA
Best For: Growth marketing
TikTok partner: No
Pricing: Minimum spend of $25,000 per project
Tuff is a TikTok ad management agency filled with strategists and channel experts who use TikTok advertising to build awareness and drive traffic to your site. With Tuff, you’ll get strategic audience targeting, data-driven analysis, multi-channel efforts, creative recommendations, and high-performing TikTok campaigns. The agency handles everything for your advertising campaign including audience research, bidding strategies, copy, conversion tracking, and more.
TechCrunch’s growth marketing survey has recommended Tuff multiple times. The agency relies on experimentation, transparency, and loads of testing and approaches each new partnership with a focus on long-term success.
Services:
- PPC
- Social advertising
- SEO
- Content strategy
- Email marketing
- CRO
- Creative
Who They’ve Worked With:
- Dumpling
- Renogy
- QuietCat
- Joyn
- Sabio
20. MuteSix
Location: Culver City, California, USA
Best For: Performance marketing
TikTok partner: Yes
Pricing: Minimum spend of $25,000 per project
MuteSix is a leading D2C agency that has the distinction of being the first agency to partner with TikTok. They leverage alpha and beta products to scale brands and have direct access to the TikTok team for account audits and campaign optimization.
MuteSix has a five-step process that starts with an audit and analysis of where you are and where you want to be. From there, you’re taken through robust creative development, targeting testing, optimization, and scaling. MuteSix also has partnerships with loads of other paid media platforms and eCommerce tech providers including GRIN and Shopify Plus.
Services:
- Content creation
- Copywriting
- Graphic design
- Social media marketing
- Email marketing
- Bespoke production
Who They’ve Worked With:
- John Paul Mitchell Systems
- Universal Standards
- BlendJet
- Magic Spoon
- MeUndies
- Teespring
21. Socially Powerful
Location: Offices in Dubai, New York City, Beijing, and London
Best For: Social media marketing
TikTok partner: Yes
Pricing: $200 – $300 per hour / Minimum spend of $50,000 per project
Socially Powerful has been around for a long time and has evolved right along with social media. As a TikTok agency partner, they have complete access to the ad platform so they can create the high-converting campaigns you need to drive sales, downloads, and traffic. Plus, if you don’t hit the KPIs they agree to, you don’t pay.
They’ve worked with clients across various industries including food, fashion, and gaming. In fact, one of their clients was TikTok itself. The platform needed a content strategy and production plan to show small businesses that it can indeed be a powerful marketing channel. Partnering with small business owners, Socially Powerful created authentic stories to contextualize the platform’s value. The result — 32 million views, 2 million likes, and 400,000 followers.
Services:
- Influencer marketing
- Social strategy
- Social video
- Content distribution
- Community management
- SEO and web design
Who They’ve Worked With:
- The Body Shop
- Huawei
- Foreo
- Fage Yoghurt
- Peppa Pig and PJ Masks
- Hyundai
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
22. Voy Media
Location: New York City, New York, USA
Best For: Facebook Ads
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Voy Media is a full-service agency that offers dedicated advertising services that go beyond sales and branding. The agency handles everything from data to creative to growth to consulting.
Their six-step process starts with a consultation to discuss your needs before heading into account setup and creative research, campaign development, campaign production and launch, testing, and optimization. When working with them, you’ll be assigned a dedicated account manager, lead strategist, and first-class creative team. Combine their expertise with their real-time analytics and you’ll know which move to make next.
Services:
- Full-service Facebook and Instagram ads
- Retargeting
- Custom audiences and dynamic product ads
- 1-on-1 strategy consultations
- Copywriting
- User-generated content
- Graphic design and illustration
- Video editing
- Video production
- Product/lifestyle photography
- Brand performance videos
- At-home creator videos
Who They’ve Worked With:
- UMG Gaming
- Therabox
- Lacoste
- Magic Spoon
- Hims
- Lumin Skin Care
Innovative Strategies: How Top Agencies Leverage TikTok's Unique Features
Dance, music, and challenges are three of TikTok’s top trends. The Influencer Marketing Factory knows this only too well and combined all three these trends in a number of their TikTok campaigns.
For example, when they were approached by one of the most influential music labels to market a new song, they used the hashtag #moneydancechallenge. The song reached 8 million views, of which over 1.3 million views were for the content that included this hashtag.
@jelinuh Join @kphaxx #moneydancechallenge to have a chance to get featured in his music video! #foryou ♬ Money Dance - k-phax???
For another campaign promoting a new song, they used a similar strategy. This time, it wasn’t a dance challenge. Instead, they asked a handful of TikTok influencers to recreate Shakira’s eye makeup.
Socially Powerful took a similar approach and created a branded hashtag challenge for one of their projects with Azzaro, a luxury fragrance brand that falls under L’Oréal’s offering. For this campaign, they worked with creators across a number of verticals including fashion, lifestyle, men’s grooming, and even entertainment.
Azzaro specifically wanted to use TikTok as they wanted to connect with younger consumers. They created a branded hashtag challenge that showed how the fragrance could transform users from the mundane to the extraordinary.
Knowing that sound is also one of TikTok’s unique features, the TikTok ad agency created a bespoke brand song too. This brand song featured in all the transition videos created for this campaign. The results — more than 59 million views and 1.5 million engagements.
For another campaign, Socially Powerful, also relied on a unique TikTok hashtag. To help Medik8 expand its influence in the European skincare market, they targeted the #SkinTok audience.
TikTok is home to a very engaged beauty community that’s eager to find new products. They created short, easy-to-digest video clips that used a combination of educational and entertaining content. Best-performing content was amplified using a paid strategy to create the perfect balance between amplified visibility and authenticity.
Crafting Viral Content: What to Look for in TikTok Ad Creation
1. Short ads that are visually engaging
People turn to TikTok to be entertained. It's so important to keep your ads visually appealing, engaging, and interesting.
The benefit of TikTok ads is that they look almost exactly like the organic content on the platform. This means that if your ad is fun and engaging, you're more likely to keep viewers engaged to the end, which is great for TikTok's algorithm.
Also, remember that TikTok is first and foremost a short-form video content platform. While the allowed video length has recently been increased from 60 seconds to three minutes, shorter is still better — especially for ads. We recommend keeping your ads much shorter than even the original 60-second limit, at 9–15 seconds. Use your time to get in, highlight the life-changing benefits of your product, and get out, leaving them wanting more.
This is the approach that K18 followed which has helped them to attract billions of TikTok views. The haircare brand used a two-step approach. They first created a TikTok ad, followed by the #K18hairflipchallenge.
One of the secret elements of the ad was that it was centered on a custom song. K18 partnered with Song Candy, a creative agency, to create this soundtrack.
According to TikTok, K18 managed to increase their daily average sales by a massive 70% and that within only a month.
@heididamelio I tried the viral mask and LOVE it! Thanks for healing my hair @k18hair #k18partner #k18results #k18hair ♬ Sunny Day - Ted Fresco
2. Tutorial ads that leverage storytelling
While short ads and songs work great, it doesn’t mean you can’t include dialogue. How-to tutorials combined with storytelling can be just as engaging.
For example, Milk Makeup used TopFeed and In-feed Ads as well as Spark Ads from Jackie Aina’s account to educate viewers on their product range, specifically their Hydro Grip Primer. The product demonstration and example of how Jackie authentically adopts it into her own routine increased ad recall by 13.9%. It also exceeded the average watch time benchmark for Spark Ads.
@jackieaina makeup is melted off hours after you’ve applied it huh? I got you! psst the right foundation is only HALF the battle let me show you how I prep with every single camera ready makeup look with @milkmakeup #MilkMakeupPartner #HydroGrip #LiveYourLook ♬ original sound - Jackie Aina
3. Ads that make an emotional impact
As with any advertising platform, you'll want to make sure that your TikTok ads pack an emotional punch. This doesn't mean that you want your viewers to cry their eyes out, but you want to reach them on some type of emotional level. This might look like short, situational videos that really highlight the transformation your product offers like the Love & Pebble ad campaign has done.
@jilllegsfordays I actually remember seeing these on shark tank, so getting to try them is honestly so exciting. And actually loving them? Even better!! I will definitey be using these 3x per week ? #viralfrozenbeautypop #loveandpebble #viralloveandpebble #tryingloveandpebble #loveandpebblepreview #skincare #facial #athomefacial #iceroll #depuffing #glowingskin #fyp #foryou #fypage #goodreview #review #greatreview #productreview #productlinked #100recommend #glowmask #loveandpebbleglowmask ♬ original sound - Jilllegsfordays
Other TikTok Advertising Best Practices
1. Use vertical videos
TikTok is built for smartphones so you can do either horizontal or vertical videos. However, we highly recommend sticking with vertical videos.
Vertical ads are less disruptive to the viewer's experience, which may seem counterintuitive. After all, you want people to see your ads, right? But forcing viewers to turn their phones to view your ad can be incredibly irritating and leave them with a bad feeling about your brand.
2. Add a caption
You don't have a lot of space for captions in TikTok, but you should still use the space that you have to share vital information about your brand and product so viewers can get an idea about what you're offering even if they don't watch your entire ad. Over time, your brand will still benefit from brand awareness even if nobody watches your full ad.
3. Use subtitles
While audio is enabled on TikTok by default, there are users who are deaf or hard of hearing who rely on subtitles to understand content on the platform. And, not everyone has their sound on. So, instead of missing out on a decent chunk of potential customers, just add subtitles to your videos.
4. Include a call to action
Your TikTok ads should always have a call to action (CTA). This lets viewers know what steps you want them to take after watching your ad (signing up, making a purchase, learning more, etc). Without a CTA, your viewers aren't going to know what's expected of them and if they don't know what's expected of them, they aren't going to take any action at all.
Analyzing the Cost of TikTok Ads Agencies
TikTok, with its rapidly growing user base, has become an essential platform for digital advertising. The cost of TikTok Ads agency services varies based on the scope of the campaign and the expertise of the agency. To provide clarity, we've segmented various TikTok Ads agencies into different pricing brackets.
Entry-Level TikTok Ads Solutions
Pricing: $500 - $1,000
Agencies: SmartSites, Lyfe Marketing, Manycreators, GrowMojo
Best For: Small businesses or startups looking to explore TikTok ads on a budget.
Services Offered: These agencies typically focus on basic TikTok advertising services, including content creation, simple campaign setup, and basic audience targeting, suitable for businesses making initial steps into the TikTok advertising space.
Mid-Range TikTok Ads Specialists
Pricing: $1,000 - $5,000
Agencies: Sociallyin, Ignite Social Media, JUICE, Voy Media
Best For: Medium-sized businesses seeking a more comprehensive approach to TikTok advertising, encompassing creative content development, advanced targeting, and campaign analytics.
Services Offered: Providing a more detailed strategy, these agencies offer services like ad creative design, performance tracking, and audience engagement tactics.
Premium TikTok Advertising Firms
Pricing: $5,000 and above
Agencies: Ubiquitous, Viral Nation, The Influencer Marketing Factory, NeoReach, MOMENTiQ, The Shelf, The Goat Agency, HireInfluence, House of Marketers, Moburst, AdvertiseMint, Tuff, MuteSix, Socially Powerful
Best For: Larger companies or brands looking for extensive, high-impact TikTok advertising campaigns.
Services Offered: These agencies specialize in comprehensive TikTok advertising strategies, including influencer collaborations, advanced analytics, and large-scale campaign executions.
Customized TikTok Ads Plans
Pricing: Agreed upon request
Note: While our list does not include specific agencies in this category, it generally includes providers offering highly tailored TikTok Ads services.
Best For: Businesses needing personalized TikTok advertising strategies that require a deep understanding of their unique market position and goals.
Services Offered: These services typically include custom campaign development, niche market targeting, and creative conceptualization tailored to unique brand requirements.
Average Cost of TikTok Ads Agencies
Understanding the financial investment required for TikTok advertising is crucial for businesses looking to capitalize on this rapidly growing platform. Based on our data, for instance, in a city like Boston, the average cost for a campaign with a TikTok Ads agency is approximately $14,639. Furthermore, the average hourly rate for these specialized services in Boston is around $95.
Comparatively, in Florida, the market presents a different financial landscape. Advertisers in this region can expect an average campaign size of $2,825, with an hourly rate hovering around $80. This notable difference highlights the regional variation in advertising costs, underscoring the importance for businesses to consider geographical factors when budgeting for TikTok advertising campaigns. Such insights are vital in strategizing effective and financially feasible advertising efforts on this dynamic platform.
Choose the Best TikTok Advertising Agency for Your Brand
That's it for our list of the top TikTok ad agencies. It's by no means an exhaustive list, but if you're looking for a top-notch solution to your TikTok advertising woes, this list is the perfect place to start. Plus, armed with this insight into what drives viral videos and great engagement, you’ll know if the campaigns that the TikTok ad agency suggests will get you results.
Frequently Asked Questions
What types of businesses use TikTok ads?
Any type of business can benefit from running ads on TikTok — retail brands, financial services, consumer products and services, and others.
What is TikTok's advertising model?
TikTok offers a mix of CPA, CPC, and CPV models.
What are the benefits of TikTok ads?
Increased engagement, click-through rates, time spent on content, and more.
What types of ads does TikTok offer?
There are five different TikTok ad formats:
- In-feed ads
- Brand takeovers
- Top view ads
- Branded hashtag ads
- Branded effects ads