In the earliest days of influencer marketing, firms had to either entrust their influencer marketing to agencies or do all the hard work themselves. This included finding influencers, approaching them, encouraging them to work with you, and managing the resulting campaigns.
For many businesses, the agency path was too expensive and the organic process too complicated. So enterprising companies developed influencer marketplaces and other platforms as tools to make life simpler for frazzled marketing managers trying to undertake influencer marketing campaigns. We have noticed an increasing proliferation of influencer marketplaces and platforms over nearly a decade.
Our latest State of Influencer Marketing Benchmark Report highlights that 76.2% of influencer marketing campaigns are run in-house. In addition, the report found that 57.5% of respondents now use a 3rd-party platform to help them with their influencer marketing. These exist for just one reason: to make life easier for companies engaging in influencer marketing.
Indeed, both Instagram and TikTok run official platforms to assist with brand and creator collaborations. Not all influencer tools and platforms act as influencer marketplaces, but many do.
In this post, we look at 19 of the best influencer marketplaces and platforms to help make your influencer marketing as stress-free as possible.
19 Best Influencer Marketplaces to Bolster Your Campaigns in 2024:
- 1. Brandwatch Influencer Marketing Software
- 2. Upfluence
- 3. Creator.co
- 4. LTK (formerly rewardStyle)
- 5. Skeepers
- 6. #paid
- 7. IQfluence
- 8. Intellifluence
- 9. Klear
- 10. Post for Rent
- 11. Insense
- 12. Humanz
- 13. Tagger Media
- 14. Influence.co
- 15. Cohley
- 16. Tribe Dynamics
- 17. Aspire (formerly AspireIQ)
- 18. impact.com
- 19. Grin
- What Should You Consider When Choosing an Influencer Marketplace
- Final Thoughts
- Frequently Asked Questions
1. Brandwatch Influencer Marketing Software
Best suited for: Enterprises and Large Brands
Pricing Overview: On request. Our reviewer discovered that packages start as low as $750 for smaller enterprises.
Influencer Pool Size: 30+ million
Social Networks: Facebook, Instagram, TikTok, YouTube, YouTube, Twitter (X), Twitch
Brandwatch is a suite of three interrelated tools to allow firms to make the most of their social media presence:
- Brandwatch: Social Media Management
- Brandwatch: Consumer Intelligence
- Brandwatch: Influencer Marketing
Brandwatch: Influencer Marketing (featuring the platform Influence) is excellent for large firms looking for an influencer marketplace. You can use it to discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.
Core Features (of Brandwatch: Influencer Marketing):
- Influencer marketing across TikTok, Instagram, YouTube, and more
- Filtering by interests, brand affinities, prior brand work, credibility, and more.
- Seamless management
- Mobile-friendly, white-labeled dashboards for influencers
- Sharing functionality
- Streamlined workflows
- Ability to track deliverables to ensure influencers fulfill their requirements
- Can vet influencers effectively using reporting and communication features
- Automated reporting
Awards and Recognitions
Meta Business Partner, X Official Partner, TikTok Marketing Partner, LinkedIn Marketing Partner.
Notable Campaigns
Insta360
Insta360 is a camera company based in Shenzhen, China, with offices in Berlin, Hong Kong, Los Angeles, and Tokyo. Powered by AI, the brand’s video editing software is revolutionizing the way creators make engaging content. The Insta360 camera is recognized for its innovation. Indeed, in 2019, NASA used Insta360 cameras to live-stream the landing of their Insight Mars Lander.
The company has recognized the benefits of influencer marketing for some time. Before working with Brandwatch, the company used influencer campaigns for seasonal campaigns like winter sports and Black Friday and product launches. They found the variety of campaigns made influencer management increasingly complex, and as the company expanded it needed assistance with its influencer marketing. There was too much information in too many documents, and the system was prone to error.
Insta360 now manages its partner relations at scale with Brandwatch Influence. The partnership team runs over 60 campaigns a year and currently manages around 4,000 partners using the Brandwatch platform. Some campaigns contain as many as 3,000 social posts and generate a massive amount of data over a short period, which they can now easily analyze.
@insta360_official Busy bee been working hard 🐝 @crazydudepaul 📽 w/ #insta360onex2 #insta360nosemode #fyp #animalcrossing #behindthescenes ♬ original sound – insta360_official
According to Alex Garcia, Head of Partnerships at Insta360,
“We can now do performance reports with one click. Before, it took five hours every time we wanted to do these reports. That’s a minimum 15 hours of reporting for one product launch. Now, we spend around ten minutes.”
One example campaign is the Insta360 Nose Mode campaign. Insta360 reached out to their partners using Brandwatch Influence and asked them to create “nose mode” videos. They released hundreds of videos showing off the trend via TikTok, Instagram Reels, and YouTube Shorts.
The campaign was a huge success with 320 million views through their partners and 680 million views in total, including content from other users who jumped on the trend.
Strategic Approach
The Insta360 team uses Brandwatch Influence daily to manage partner relationships, track ongoing campaigns in real-time, measure the performance of campaigns, and generate reports for management at the click of a button.
With Brandwatch Influence, Insta360 can monitor the results of a campaign over time and surface results that wouldn’t necessarily have been flagged in the past. For example, they can see when a post takes off even after the campaign’s initial run. They can also easily compare ongoing campaigns with the performance of past campaigns.
FaZe Clan
FaZe Clan has played a vital role in the growth of the eSports market in recent years. The company has esports teams all over the world in different disciplines, like CS:GO, FIFA, and Fortnite. They have been involved in influencer marketing from their early days.
FaZe Clan used to get by tracking campaigns in Google Sheets and chasing down creators for screenshots of their social analytics. Reporting was a nightmare, however.
Strategic Approach
Brandwatch’s automated, real-time reporting has been a game changer for the brand. It allows FaZe Clan’s advertisers and sponsors to monitor campaign performance via a white-labeled dashboard. Indeed, Faze Clan now saves a whopping 85% of the hours they used to spend on reporting.
FaZe Clan initially brought in Brandwatch Influence to assist FaZe Clan’s sales team. However, the company now uses the platform for talent management, marketing, and account management.
According to Jennie Parungao, VP of Revenue Operations and Account Management,
“We spend less time gathering stats and more time serving our clients.”
Key Findings of Our Review
Brandwatch Influencer Marketing takes the strengths of its older platforms (Social Media Management and Consumer Intelligence) and applies a profound understanding of audience analysis and social media trends to the influencer marketing landscape. It leverages advanced tools for influencer discovery, relationship management, and campaign tracking. The software provides a wide platform coverage, seamless management, and a customized pricing approach tailored to enterprises.
Although Brandwatch doesn’t operate a traditional influencer marketplace per se, it includes all the tools necessary to discover influencers and run your entire influencer campaign.
Strengths:
- Features comprehensive influencer discovery tools
- A seamless CRM for influencer management
- Integrates well with other Brandwatch platforms (Social Media Management and Consumer Intelligence)
Limitations:
- Primarily oriented towards enterprise-level organizations (customized pricing)
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Upfluence
Best Suited For: Businesses of All Sizes and Agencies
Pricing Overview: Our reviewer found plans start at $478. The Search & Contact module is in all plans. You can add other modules (Influential Customers, Campaign Manager, and Payments) as needed.
Influencer Pool Size: 3+ million
Social Networks: Facebook, Instagram, TikTok, YouTube, Twitch, Twitter (X), Pinterest
Upfluence’s offering is tailored for direct-to-consumer and eCommerce brands. To assist with this eCommerce focus, it includes integrations with Amazon Attribution, Shopify, WooCommerce, Magento, and BigCommerce.
While it lacks a traditional influencer marketplace per se, its integrations allow you to easily interact with your influencers in your other apps.
Upfluence has developed an in-depth, yet user-friendly, tool for reaching out to influencers on a large scale. You can consolidate all your messages in one convenient location by seamlessly integrating with Gmail and Outlook. It has further developed these capabilities recently with the native integration of ChatGPT. You can take advantage of ChatGPT-generated replies, streamlining the communication process.
The platform enables you to manage all your creators in one place. Filter your influencers by name, location, campaign, and more. You can easily keep track of how many creators have been invited to collaborate in your campaigns, which ones replied positively, and where your price negotiations stand. You can review influencers’ applications, drafts, and payments in a single dashboard, ship creators’ products with one click, and notify influencers using templated emails.
Upfluence gives you a personalized dashboard, giving an overview of all negotiations in progress and the overall influencer marketing budget.
Core Features (of the Upfluence Platform):
- Influencer search
- Influencer gifting
- Analyzing influencers
- Payments
- Workflow and outreach
- Campaign analytics
Awards and Recognitions
Upfluence currently highlights a sizable number of awards it has earned recently:
- Leader – Fall 2023 and Summer 2023
- High Performer – Enterprise – Fall 2023
- High Performer – Mid-Market – Fall 2023
- Leader – Europe – Fall 2023
- Leader – EMEA – Fall 2023
- Leader – Americas – Fall 2023
- High Performer – Mid-Market – EMEA – Fall 2023
- High Performer – Mid-Market – Europe – Fall 2023
- Fastest Implementation – Small Business – Fall 2023
Notable Campaigns
Simply Bread
Simply Bread Co. designs and manufactures artisan baking ovens for small businesses. They also offer a dedicated app that allows bakers to sell their creations.
The company operates with creator-sponsored content on all major video-sharing social media platforms. Their creators produce engaging videos demonstrating the installation and highlighting Simply Bread’s products directly or showcasing delicious recipes they share with their community.
Simply Bread decided they needed an all-in-one influencer platform to increase eCommerce sales and regain control over creator collaborations. They also wanted a tool they could use to track unique sales back to creators and analyze campaign performance. In addition, Simply Bread struggled to manage contracts and emails, leading to them missing follow-ups.
They decided that Upfluence was the most suitable platform to meet all their needs.
As a result of introducing Upfluence’s tool, Simply Bread doubled its ROI. Ultimately, the collaboration with creators accounted for 50% of Simply Bread’s sales. One creator, @littlepearlbreads, accounted for $250k in sales in just 2 months.
Strategic Approach
Upfluence offered three main solutions to Simply Bread’s issues:
- They seamlessly integrated Simply Bread’s existing eCommerce store and list of creators into the platform
- They enabled real-time sales tracking with a mass adaptation of affiliate links
- They provided streamlined end-to-end communications with automated email flows, campaign management, and creator payments.
Farfetch
Farfetch is a leader in online luxury fashion that connects customers with global boutiques and brands. They offer a curated selection of high-end fashion products to customers worldwide.
The company searched for an influence and affiliate marketing platform to effectively manage its Influencer Marketing Programs, driving sales and customer acquisition. They ultimately opted for Upfluence, as an all-inclusive tool that covers creator identification, email outreach, campaign creation, content management, and payment.
Farfetch was able to put together a creator program process using Upfluence, involving 1.2k creators across 11 markets using Instagram. This led to $1.2 million in additional monthly sales on average for a year, earning more than $8 on each dollar spent. These sales had an average order value of $921.
Strategic Approach
Upfluence began onboarding Farfetch by holding sessions with an account manager to dive into their needs. They then gave hands-on support for the setting up of Farfetch’s influencer program. Upfluence provided email and brief templates to get the influencer program up and running.
Farfetch used Upfluence to come up with a creator value proposition (i.e. a gift card of up to $500, a negotiable set fee, and a 10% commission based on sales) and set specific creator assignment details.
Key Findings of Our Review
Upfluence has placed much emphasis in recent times on its integration with eCommerce platforms.
The platform makes it as simple as possible to communicate with all your influencers, issue promo codes, track their progress, and monitor your campaign sales.
Its influencer database is huge, covering all types of influencers, from nano-influencers to celebrities. It indexes and updates all these profiles in real-time, analyzing every piece of content for reach and engagement.
Once you’ve found suitable influencers, using Upfluence’s extensive search features, you can easily personalize outreach messages and send them in bulk through the platform.
Upfluence’s campaign workflow allows you to easily run several influencer marketing campaigns at once and stay on top of influencer selection and offers.
Strengths:
- Highly searchable, using a massive influencer database.
- Easy to use, with clear workflows
- Strong eCommerce integrations
Limitations:
- Could do with more in-depth audience analysis
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
3. Creator.co
Best Suited For: Small and Midmarket Businesses, Agencies
Pricing Overview: From $460 per month
Influencer Pool Size: 175,000+ (the database covers 300+ million profiles).
Social Networks: Instagram, TikTok, YouTube
Core Features:
- Works with both brands and creators
- Caters to both influencer and affiliate marketing campaigns
- Advanced analytics
- All a brand’s creators, campaigns, content, payments, and analytics appear in one easy-to-use dashboard
Creator.co provides a Collaboration Hub where brands list campaigns and influencers apply to become part of a campaign. Creators search this hub for suitable campaigns they could participate in.
They can refine their search in multiple ways, for example searching by required follower numbers, platforms, types of deliverables, content types, demographic factors, and more.
Awards and Recognitions
Creator.co received the following awards:
- Momentum Leader – Influencer Marketing Platform Report
- Leader – Small-Business Report for Influencer Marketing
- Leader – Influencer Marketing Platform Report
- Users Love Us Badge
- #2 for Influencer Recruitment
- #2 for Influencer Collaboration
Notable Campaigns
Scentuals
Source: media.licdn.com
Scentuals Natural & Organic Skin Care sells Canadian-made, natural, safe, and effective skin, bath, and wellness products. They wanted to leverage influencers to increase sales through major retail stores, including Real Canadian Superstore.
The goal of their campaign was to target skincare enthusiasts and creators who appreciate organic skincare to increase product awareness and drive foot traffic to Superstores nationwide (Canada-wide).
Scentuals selected Creator.co as their tool to collaborate with content creators across Canada, to increase awareness of their brand at Superstore and strengthen their presence within the natural beauty community.
Ultimately, Scentuals worked with 100 creators, whose posts received 250K impressions, increasing sell-through by 20%. Average product sales across all Superstores in Canada increased by over 70%.
Strategic Approach
The main strategy was to target skincare enthusiasts to share their experience of purchasing Scentuals’ Sleepwell gift at their local Superstore.
They used Creator.co to target on-brand influencers. Once Scentuals found and approved the influencers they activated them into the platform. All assets and KPIs were automatically populated in Creator.co’s dashboard, which Scentual strategically leveraged to drive the desired results.
A useful side effect was that Scentuals was able to curate an abundance of UGC from the creators, which they were able to reuse on social media, advertisements, and other marketing channels.
Skoah
Source: media.licdn.com
Skoah sells skin care products online and across Canada and parts of the United States. They set a goal of collaborating with skincare creators and lifestyle content creators to create content with a variety of different products from the brand, to build awareness and generate content to be used in sponsored content.
They used Creator.co at various stages of the process to manage the campaign and as a tool to connect and communicate with influencers.
The campaign’s 65 creators with 551.9K total followers, received 85.2K views for their posts. These received 7.59% average engagement, leading to $13,375 Earned Media Value. Skoah believes they saved over $4,500 through negotiations with creators compared to industry standard pricing.
Strategic Approach
Skoah discovered and worked with a variety of different creators during the campaign. In the end, 18 creators posted content on their socials and another 47 created UGC for the campaign.
Skoah harnessed the user-generated content they created for paid Meta ads to boost conversions. These UGC ads generated $4,064.77 in revenue.
Skoah wanted to form relationships with creators they could then use in their affiliate program. As a result, four of the creators became affiliates.
Key Findings of Our Review
Creator.co combines an in-depth influencer database, with a deep data analysis of the listed influencers. It operates a traditional influencer marketplace, where brands put together listings for campaigns, and creators apply to participate. Its prices vary, depending on your size, making it affordable for small and medium-sized businesses.
It is user-friendly, and the platform’s Campaign Builder walks marketers through every conceivable variable of a campaign. Brands can easily set the strategy they want to follow.
Strengths:
- The quality of data insights on influencers/creators
- Brands own relevant UGC and can reuse it in their marketing
- Affiliate marketing integrations
Limitations:
- Onboarding fees
- The creator opt-in system could potentially be better organized
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
4. LTK (formerly rewardStyle)
Best Suited For: Businesses of All Sizes
Pricing Overview: From $417
Influencer Pool Size: 200,000+
Social Networks: They work with influencers on Instagram, Facebook, YouTube, TikTok, Pinterest, X (Twitter), and blogs, as well as their own LTK Shop.
Founded in 2011, LTK is now a global community of more than 700 team members, hundreds of thousands of the world’s premium Creators, 7,000 retailers, and 1 million brands across more than 160 countries.
It differs from many of the other influencer marketplaces and platforms here, because it has three distinct groups of users:
- Brands – apply to be part of the LTK ecosystem. They meticulously select products that creators promote through platforms (e.g. social channels) that shoppers are already utilizing for inspiration
- Creators – LTK’s selected creators inspire shoppers through curated messaging.
- Shoppers – view relevant curated content from the Creators and make purchases from the Brands. LTK has created an app that shoppers can download to facilitate this process.
Core Features:
- Creators sit at the center of the LTK mission
- Direct-to-consumer (DTC) brands of all sizes connect directly with LTK’s curated Creators
- Brands set up paid projects to connect with Creators to reach their audiences
- Creators create a space in the LTK Store
- Shoppers use the LTK app and get notified when their favorite styles go on sale
Awards and Recognitions
Recent awards include:
- Finalist for Best Influencer Marketing Technology – Global Influencer Marketing Awards 2024
- 2023 Best Marketing Service Provider Award – 2023 YUGUO Awards
- LTK’s President and Co-Founder Amber Venz Box is an honoree of Inc. Magazine’s #FemaleFounders 250
- Shortlisted for ‘Best Platform for Partnership Success‘ in the US Partnership Awards 2024
- Most Innovative Technology – Partnership Awards
Notable Campaigns
Unnamed Elite Luxury Designer – New Limited Handbag Collection
An (unnamed) elite luxury designer partnered with LTK Creators to drive awareness and sales for a new limited handbag collection.
They aimed to increase direct eCommerce engagement with luxury shoppers to drive D2C sales and traffic.
LTK curated 13 creators for this campaign. They had a combined audience of 5,646,000 followers.
Over the length of the campaign, the posts generated over 32,400 clicks a 0.64% conversion rate. This resulted in 2.5x ROAS from product sales value vs. campaign investment.
Strategic Approach
The brand created a more organic partnership structure by allowing creators to share the luxury brand links and products at their discretion. They provided a high-value gifting “reimbursement” for creators in addition to their collaboration fees.
The company set up a 10-week campaign, during which LTK Creators shared their purchase choice across social channels with links to the designer’s site.
Urban Decay
Global beauty and cosmetic brand, Urban Decay, partnered with LTK Creators to run a successful campaign on TikTok. They worked with 18 LTK creators to promote their Hydromaniac Tinted Glow Hydrator on TikTok.
The company’s campaign aimed to drive awareness, engagement, consideration, and positive reviews of the new Urban Decay product.
The LTK creators had a combined audience of 6.5 million followers to drive awareness and engagement. The campaign generated over 6.7 million views and 470,000 total engagements with a 25% engagement rate.
Strategic Approach
Urban Decay chose to use TikTok as the main channel for their campaign. They tasked their selected LTK creators with producing fun and authentic, short-form TikTok video tutorials showcasing the Urban Decay product. They provided realistic uses that empowered the influencers’ followers to visualize how the Hydromaniac Tinted Glow Hydrator product would perform for themselves.
They designed the videos to drive product reviews to expand the reach and following beyond the campaign footprint.
Key Findings of Our Review
Technically, LTK Connect operates as the opposite of an influencer marketplace. The focus is on the influencers and creators, rather than the brands. Custom-picked creators build up spaces in the LTK Shop app and brands approach them to participate in campaigns.
As our reviewer discovered, a “Yes” from an LTK creator gives the brand credibility, not the influencer.
Strengths:
- Influencers can build a strong presence on the LTK shopping platform
- Utilizes fully vetted and proven high-performing creators
- Attention to minor details yields major efficiencies
Limitations:
- Brands must have a website with eCommerce to work with LTK Connect
- Some users complain of poor mobile optimization
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
5. Skeepers
Best Suited For: Small and Midmarket Businesses
Pricing Overview: On request
Influencer Pool Size: 100,000+
Social Networks: Instagram, TikTok, YouTube
Skeepers has a sizable community of pre-vetted nano-and micro-influencers. They provide an all-in-one Marketing Influencer solution, featuring a simple-to-use platform that allows brands to manage campaigns through a single interface.
Brands can use the platform to collect precise, in-depth reviews for their product pages. Skeepers manages legal permissions and licensing rights regarding content, giving ten years’ access to repurpose their images and videos in their marketing efforts.
Core Features:
- A Ratings and Reviews module is an integral part of the Skeepers influencer toolset
- Live Shopping allows brands to host shoppable live streams right on their website
- Features a large pre-vetted community of micro and nano-influencers
- Automates the collection of precise, in-depth reviews
- Manages legal permissions and licensing rights regarding content
Awards and Recognitions
Recent awards include:
- Recognized as a Notable Vendor in Forresters Landscape Report: The Customer Feedback Management Solutions Landscape, Q2 2024
- Member of the UN Global Compact
Notable Campaigns
Michel et Augustin
Michel et Augustin is a French bakery that has been baking cookies since 2004. The bakery regularly shares its products and recipes on social media, often with micro-influencers. They run year-round campaigns with micro-influencers to raise brand awareness.
In 2020, Michel et Augustin had a new cookbook to launch. The brand used the Skeepers platform to encourage influencers to organize a competition with the book as the prize, along with an ice cream scooper for shaping cookies.
Skeepers enabled Michel et Augustin to personalize their campaign, giving them easy access to the influencers and data.
The campaign received 18.5K Likes, with a 398K reach. It generated an average engagement rate of 6.64% and a 5.5K€ Earned Media Value.
Strategic Approach
The brand looked for micro-influencers on the Skeepers platform meeting the following criteria:
- Influencers with more than 3,500 followers
- 23 to 40 years old
- Based in France
- Present on Instagram
They found suitable influencers who then posted about the competition on Instagram. This helped Michel et Augustin to boost its product visibility, grow its community, increase brand awareness, and improve engagement. The micro-influencers also created Stories mentioning the brand, generating fun and spontaneous content.
Bare Home
Bare Home is a family-owned business that was established in 2009, originally selling sheets. It has since diversified to include everything that promises good sleep, e.g. comforters, quilts, blankets, pillows, etc.
The company wanted to establish credibility beyond its own promotional efforts. They did this by expanding their influencer program by strategically using gifting and influencer posts to boost brand awareness and drive eCommerce sales.
Bare Homes partnered with Skeepers to establish connections with influencers, seeking to foster enduring relationships. With 80% of their business flowing through Amazon, they decided gifted reviews should be a pivotal part of Bare Home’s influencer marketing strategy.
Bare Home became a powerhouse for user-generated content, generating 450+ influencer posts in a year on all social platforms, with 1.8M impressions and 300K+ interactions.
They launched 112 campaigns on Skeepers, receiving an impressive average publication rate of 90% and a total EMV of $65,000+
Strategic Approach
All the content collected via Skeepers is licensed so Bare Home was able to repurpose influencer-generated content for some of their other channels like YouTube Shorts and Pinterest Idea Pins. Their strategic vision involved integrating this content onto Amazon.
Bare Home decided to utilize the amplifying effect of paid media on organically performing content. As the campaign expanded, influencers actively approached the brand, generating an influx of collaboration offers.
Key Findings of Our Review
At heart, Skeepers is an eCommerce optimization platform. It began as a ratings and review platform but has added additional capabilities over time to become an all-in-one platform. Skeeper’s influencer marketing tool came through a purchase of Octoly.
Another valuable addition to the Skeepers offering is Live Shopping, a way for brands to host shoppable live streams on their website. This opened another channel for brands to use influencers to drive sales.
Brands can create campaigns and define the kind of influencer or consumer they want to target. When a campaign brief is completed, Skeepers’ algorithm invites all the influencers that fit the profile defined.
Strengths:
- The influencer credit system ensures accountability
- Live Shopping adds an additional way for influencers to promote your brand
Limitations:
- Some users complain that the Messaging function could be more robust
- Influencer profiles are a little lean
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
6. #paid
Pricing: On request
Influencer Pool Size: Undisclosed
Social Networks: Facebook, Instagram, TikTok
Best for: Businesses of all sizes
#paid prefers the term “creators” over “influencers.” The company operates, what it calls, an all-in-one creator marketing platform. It recognizes that influencers were creators first. Their influence directly results from being so good at creating content that they end up building an audience. Influencers (creators) should be creating exciting content and should be a good fit for a brand.
#paid follows a matching process that takes advantage of a network of creators that have been fully opted-in and authenticated. This significantly improves efficiency with 92% of creator matches approved in the first round. You can choose from 150+ creator categories and connect with your ideal influencers through the marketplace. Moreover, this influencer marketplace is ideal for brands that want to work with creators from underrepresented communities.
In many ways, #paid appears to function like any other influencer marketplace: you create campaign briefs to describe the goal of your campaign, the scope of the content you’re looking for, and a little about who the ideal creator might be. #paid has a few differences, however.
One is Whitelisted Ads, where you select certain creators and content for paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s handle. When setting up your campaigns, you specify the percentage of your budget allocated to organic posts and whitelisted ads.
Also, #paid has Handraise, where creators can signal interest in your campaign, waiting for you to call upon them. Creators have to write a message that describes why they believe they’re a good fit for your campaign. #paid vets each creator submitting a pitch before the brand sees them and only shows pitches from relevant creators. This speeds up your influencer selection process, allowing you to quickly activate them and kickstart your campaign.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
7. IQfluence
Pricing: From $350/month
Influencer Pool Size: 200,000,000+
Social Networks: Instagram, TikTok, YouTube
Best for: Large Brands and Agencies
Navigating the world of influencer marketplaces can be challenging, but IQfluence stands out with its robust features designed to simplify your influencer marketing efforts. At the core of IQfluence is its sophisticated matching algorithm, which meticulously aligns influencers with your specific campaign goals. Whether you’re targeting a niche audience or a broader demographic, IQfluence ensures that you connect with influencers who can deliver real results.
IQflunece acts both as an influencer marketplace and influencer marketing platform in one. It is designed to help brands and agencies cover all aspects of influencer marketing, from discovery to outreach. Aided by its vast database of creators, spanning Instagram, TikTok, and YouTube, IQfluence claims an average of 3 to 5 seconds to find the perfect creator for your campaigns.
One of the key strengths of IQfluence is its comprehensive filtering system. You can easily narrow down your search by various criteria such as location, engagement rates, follower count, and content type. This flexibility allows you to find influencers who are not just relevant, but also highly effective for your campaign.
The filtering system is aided by a suite of analytics features. From detailed insights into an influencer’s audience demographics, including age, gender, location, and interests, to historical performance such as average likes, comments, and growth trends, IQfluence’s analytics are commendable.
Lastly, the marketplace facilitates communication and collaboration with prospective influencers. You can export contact details and outreach straight from IQfluence, saving you valuable time to allocate to more important tasks.
Overall, IQfluence is a user-friendly influencer marketplace with an impressive database of creators at your disposal. Despite the hefty beginner plan price, the reported 99.9% satisfaction score is hard to look past.
Key Features: Influencer Search & Discovery, Campaign Reporting, Analytics/Reporting,
Channels: Instagram, TikTok, YouTube
8. Intellifluence
Pricing: From $99 (although there is a limited Free plan useful for testing out influencer marketing)
Influencer Pool Size: 200,000+
Social Networks: Facebook, Instagram, TikTok, Twitter (X), Pinterest, YouTube, LinkedIn, Twitch, Reddit
Best for: Small and Midmarket Businesses
As you can see from the pricing level, Intellifluence targets small businesses. You can even test the platform for free with the Free plan, which allows up to five influencer marketplace applications and five campaign pitches. There are three levels of paid plans, each offering varying numbers of campaigns and marketplace applications. With each plan, you can access the platform’s entire pool of influencers as well as 19k influencer offers.
Meanwhile, influencers can access the influencer marketplace completely for free. Upon joining the marketplace, influencers can immediately browse curated offers and even receive free products and cash in exchange for reviews.
Businesses will find several types of campaigns available depending on their goal—driving engagement, pushing content, or building a campaign around product reviews. As well as finding influencers able to feature your product on their social channels, you can also create campaigns around getting reviews on Amazon and Soundcloud, blogs, and podcasts.
Campaigns can be public or private. In public campaigns, you publish briefs to the Intellifluence Marketplace, targeting influencers who match the criteria you set. Alternatively, you can pitch directly to influencers you find using the discovery tool.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Campaign Management, Product/Gifting Tools, Payment Processing,
Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit
9. Klear
Pricing: On request
Influencer Pool Size: 30+ million
Social Networks: Instagram, TikTok, YouTube, Twitter (X)
Best for: Solopreneurs, eCommerce Businesses, Enterprises
Klear has a massive database of influencers divided into thousands of topic categories.
The platform offers an end-to-end experience, although it has real strengths in data and analytics. It collects data from leading social networks to connect brands with a huge selection of influencers across various categories.
Klear claims to be 2x more targeted than other influencer tools in the market, with the ability to connect you with niche and micro-influencers. It provides you with advanced filters so you can segment creators by industry, region, language, past collaborations, and more.
You will find deep analytics about each influencer’s audience demo- and psychographics to further narrow your search. Yet as complex as the data is, Klear presents it to you in easy-to-read graphs that visualize the data. You can break it down to as much detail as you need.
You can manage your campaign and keep your whole team synchronized with Klear’s integrated CRM. Monitor and manage campaign assets from start to finish. Communicate with your influencers using Klear Connect, their integrated messaging feature that acts as a hub for all influencer communication and collaboration.
In April 2024, Klear officially became part of Meltwater. The Klear product hasn’t changed, however, and you can still access it via the original Klear website, although they redirect you to Meltwater if you decide to use the platform.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
10. Post for Rent
Pricing: On request
Influencer Pool Size: 1+ million
Integrations: Undisclosed
Best for: Businesses of all sizes and Agencies
As its name indicates, Post for Rent is a marketplace platform that emphasizes the transactional basics of influencer marketing. Yet, Post for Rent is much more than that. It makes all the tedious stuff involved in the process almost effortless, thanks to an interface that’s straightforward and fun to use.
Post for Rent looks like a marketplace, yet it acts like an enterprise software suite. As a result, it’s particularly great for small to mid-sized companies whose marketing aspirations are bigger than their departments and budgets. Like many of these tools, you can either use the software yourself or use their managed services.
Find influencers and check their credibility, engagement rate, audience interests, brand affinity, demographics, and much more using Post for Rent’s influencer search and profile analytics. Once you’re ready to begin a collaboration, you will find all the tools you or your team need to manage each step of a campaign in real time.
Post for Rent considers both sides to an influencer transaction, however. The company offers an influencer app where influencers can manage all their brand collaborations in one place.
Besides its influencer campaign management platform, Post for Rent also has Influencer ERP software which targets a different clientele – larger brands and agencies. These include multiple user accounts, team collaboration, client management, and the ability to make more data-driven decisions on your shortlist of influencers.
The software takes agency efficiency to another level with its advanced media planner tool that you can use for automating content fee calculation and making instant modifications. It even automates other aspects of influencer campaign management such as contract creation, invoicing, payments, and more.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
11. Insense
Pricing: From $400 per month for annual payment
Influencer Pool Size: 20,000+
Social Networks: Instagram, TikTok
Best for: Small and Midmarket Businesses
Founded in 2016, Insense is a creator marketplace that focuses on user-generated content and branded content ads at scale. It has a global network of vetted creators, mostly based in the United States, that can deliver mobile-first digital assets in 1-3 weeks. Insense also has creators from Australia, Canada, and the U.K. as well as across Europe. While the marketplace doesn’t focus on a specific niche like some of the other influencer marketing platforms, its network is mostly active in the lifestyle category.
Not only can Insense increase your return on advertising spend (ROAS), but it can also reduce your production costs. According to the company’s LinkedIn page, influencers that have used their platform have increased their ROAS by as much as twelvefold and click-through rate (CTR) by threefold.
To help you get set up, Insense will match you with creators in its network that align with your brand identity and goals for the specific project. However, you still have the final say over which creators you want to assign. Alternatively, you can use a number of filters such as social platform, age, location, category, etc. to search for ideal creators on your own. Then, to help you with the influencer relationship management side of things, there are various easy-to-use features like direct chat.
One of the major attractions of Insense is the pricing structure. Unlike many other platforms that use custom pricing that’s only available upon request, Insense is upfront about costs. It uses a subscription model and also gives you the option of a self-service plan, which is useful when you need to keep the costs as low as possible. Another way that you can reduce your expenditure is by signing up for only UGC. This feature makes it a great platform if the thing that you’re after is just the raw content.
Moreover, the Insense creator network is made up of creators with different rates. This makes it easy to work with creators within your budget size. With this focus on pricing transparency, this is the ideal influencer marketplace for businesses that have a tight budget to work with.
Key Features: Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: TikTok, Instagram, Facebook
12. Humanz
Pricing: On request
Influencer Pool Size: 1,000K+ active community members
Social Networks: Facebook, Instagram, YouTube, Twitter (X), TikTok
Best for: Small and Midmarket Businesses
Humanz aims to remind brands that influencers and their audiences are people – not just numbers in AI-generated algorithms. Becoming too data-obsessed and focused on numbers can come at the detriment of your campaigns. Ironically, Humanz uses AI to crawl the social web and perform an in-depth analysis of all public profiles (with >1k followers). As a result, the platform can generate influencer profiles to tell you about the person behind each account.
In addition to all the data captured by Humanz’s AI, the platform also has thousands of registered influencers. For these people, Humanz has centralized and streamlined things like communications, content approval, and scheduling. In addition, the company has a mobile app for influencers, which allows them to swipe through each other to find like-minded creators with whom to collaborate.
Creating campaigns is an in-depth process. You can select whether you want the campaign to accept bids from interested influencers or just move forward with your own influencers and use Humanz as a campaign management tool.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
13. Tagger Media
Pricing: On request
Influencer Pool Size: 8.5+ million
Social Networks: Facebook, Instagram, YouTube, TikTok, Twitch
Best for: Businesses of all sizes
Tagger began life as a music recommendation engine, tracking social conversations and analyzing fan preferences. In time, though, the company pivoted to influencer marketing. After its acquisition by Sprout Social in 2023, Tagger Media was renamed as Tagger by Sprout Social.
Tagger now tracks more than 9 billion social conversations resulting in an incomprehensible amount of points—all indexed, analyzed, and searchable, by brands and agencies alike. Its data is so detailed that you can call Tagger a fully-fledged digital marketing research tool.
Yet it’s also a straight-ahead influencer marketplace, home to millions of influencer profiles from across the globe. These profiles have already been vetted by Tagger, making it easier to find reliable influencers to work with. The platform helps you perform influencer searches with 50+ unique search filters, which can further be narrowed down into 1000+ search combinations.
You’ll find campaign management and reporting, in addition to discovery and activation.
The platform relies heavily on social listening to give its customers a deeper understanding. For example, it can show whether audiences merely passively follow influencers or whether they are actively communicating. Are they having conversations about an influencer’s niche?
A standout feature is the Affinity Engine, which is the company’s proprietary algorithm that identifies brands and creators having a strong affinity. The algorithm uses audience psychographics and machine learning to identify similarities between profiles, enabling you to work with influencers that are highly aligned with your campaigns.
Tagger streamlines communication. You can have a single interface for handling all incoming requests and include pre-qualifying questions in application forms to save everyone a lot of time. In addition, you can create customizable templates that make sending individual and bulk messages quick to deploy yet appear like a personal message.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
14. Influence.co
Pricing: BASICS: Free for both influencers and businesses. PRO: $4/mo. for influencers, $600/mo. for businesses.
Influencer Pool Size: 300,000+ members
Social Networks: Facebook, Instagram, YouTube, TikTok, Amazon, Twitch, Pinterest, Twitter (X), Snapchat
Best for: Businesses of all sizes and Agencies
Influence.co describes itself as a professional network designed for influencers and creators. The marketplace allows influencers to create a profile to make money, learn from one another, and meet people through communities. So, you could think of Influence.co as being like LinkedIn for influencer marketing.
Although Influence.co can do everything you’d expect of an influencer marketplace, it has one unique feature. It also functions as a kind of social media platform, making it easy for brands to foster and sustain the sorts of authentic and long-term relationships that are at the heart of influencer marketing. It is now a social network and marketplace with thousands of members that include a mix of influencers, businesses, and individual users.
Unlike most influencer marketplaces, influencers here have greater control over their profile and can write their own bio and create a portfolio of their past collaborations. In addition, brands/agencies with Pro accounts can look at more advanced demographics. Brands and agencies also create profiles, which work like a company page on LinkedIn, and their employees create profiles and become team members for the brand.
Influencers can perform brand searches in this marketplace so they can identify opportunities for collaboration. Moreover, the Influence.co search engine lets you perform searches for Amazon influencer shops and even influencers who have worked with specific brands.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
15. Cohley
Pricing: From $18,000
Influencer Pool Size: 50,000+
Social Networks: Instagram, TikTok, Amazon
Best for: Businesses of all sizes and Agencies
Cohley is a platform dedicated to content first. It recognizes that not every talented content creator will have influence, and not every influencer makes great content. As such, Cohley connects brands with professional photographers and videographers, up-and-coming creators (“Nemos”), and full-on influencers. Through this influencer marketplace, brands retain licensed rights to the use of any content created as part of these partnerships.
The marketplace boasts one of the most diverse influencer communities, with 59% of the platform’s creators being non-White. The community is mostly made up of millennial creators (58%) and Gen-Z creators (35%) located in the U.S., Canada, and Europe.
The platform’s analytics tell you which content is performing well so you can reuse the most successful content across key marketing channels. That means every time you reuse a photo or video, you effectively lower the cost of curating content for your campaigns.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Influencer Content Amplification,
Channels: Facebook, Instagram, TikTok, Websites
16. Tribe Dynamics
Pricing: On request
Influencer Pool Size: Undisclosed
Social Networks: X (Twitter), Instagram, YouTube, TikTok, Pinterest
Best for: Small and Midmarket Businesses
Tribe Dynamics describes itself as the “Google Analytics” of influencer marketing strategies. It aims to take a holistic approach to analyzing and measuring the influence landscape. The platform claims to be the first to use the metric of Earned Media Value for social media.
Although Tribe Dynamics provides tools for most stages of the influencer marketing journey, its main emphasis is on analytics. It automatically tracks and measures influencer brand mentions—even on Instagram Stories and TikTok.
You can use intuitive community segmentation and filtering capabilities to analyze the composition and impact of your influencer community. This makes it easier to surface the right influencers for your upcoming initiatives. Once your campaigns are underway, you can keep a real-time pulse on campaign performance and benchmark data against past activations. As a result, you can quickly pivot your strategy for optimized results.
Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, Twitter, TikTok
17. Aspire (formerly AspireIQ)
Pricing: On request
Influencer Pool Size: 50+ million
Social Networks: Instagram, YouTube, TikTok, Pinterest
Best for: Small and Midmarket Businesses
Aspire uses a dual process to build its database of influencers. It has found many influencers using its underlying algorithm, crawling the web, and gathering massive amounts of social data. However, influencers need to have an account on the platform to participate in campaigns.
The influencer discovery feature gives brands various ways to find the right influencers. In addition to the standard search process, you can use the “Quickmatch” feature, which suggests influencers based on your preferences. If you’re interested, you can invite them to collaborate or make an offer right there for an existing campaign. Otherwise, you click “Skip” to view another influencer.
You can also use Aspire’s social listening abilities to track mentions of your brand. Another useful feature is the ability to search for influencers by matching their content to an image you provide.
Aspire claims to have created the world’s largest creator marketplace. The platform’s campaign marketplace allows talented creators to raise their hands as true brand fans. As a result, you can quickly get connected with influencers who are eager to work with your brand for authentic partnerships. The platform claims to be able to help you find influencers in half the time by enabling both inbound and outbound discovery.
Aspire has features covering every aspect of campaign management from the beginning to the end of any campaign. These include campaign creation, campaign lifecycle management, digital term sheets, product tracking, content collaboration, trackable sales links, a creator performance spreadsheet, campaign analytics, and payments.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
18. impact.com
Pricing: On request
Influencer Pool Size: 80,000+
Social Networks: Facebook, Instagram, YouTube, TikTok
Best for: Businesses of all sizes and Agencies
Impact.com is a leading partnership management company offering cutting-edge marketing solutions to businesses across various industries. One of its premier offerings is a comprehensive end-to-end influencer marketing platform that has successfully engaged influencers and content creators to generate impactful collaborative content pieces.
When you join the platform’s Marketplace, you get access to thousands of opted-in creators who have been thoroughly vetted. This saves you time in your influencer search as you don’t have to manually vet the influencers you want to work with. The Marketplace supports outbound discovery and lets you contact creators directly. It also enables inbound discovery by allowing you to receive proposals from creators who are interested in your campaign.
The platform streamlines the entire influencer marketing process, from influencer recruitment and segmentation to campaign analysis. With a proprietary influencer marketplace, audience analysis, and collaboration tools, Impact.com ensures relevant and impactful collaborations.
It offers automated workflows for content approval to maintain consistency and quality. Meanwhile, its comprehensive campaign analytics allow brands to evaluate influencer performance and identify top performers. This enables you to quickly pivot and optimize your campaigns to generate impressive results.
Impact.com goes the extra mile by providing influencer whitelisting, which allows brands to advertise directly through influencers’ social media accounts, with the influencer’s permission. The platform also offers features for compensating influencers for their work, streamlining the payment process.
The platform’s powerful Influencer Relationship Management (IRM) tool helps brands cultivate and track thousands of relationships in one place, and comprehensive reporting provides in-depth insights into campaign performance.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
19. Grin
Pricing: On request
Influencer Pool Size: 38+ million
Social Networks: Facebook, Instagram, TikTok, YouTube, Twitch, Twitter (X), Pinterest
Best for: Enterprises, Small and Midmarket Businesses
GRIN doesn’t actually consider itself an influencer marketplace. Instead, it describes itself as an all-in-one creator management platform that helps eCommerce companies. However, you can use GRIN to select from millions of potential influencers and then build out winning influencer campaigns. GRIN helps you create briefs, send proposals with branded landing pages, track produced content, and organize everything within your campaign workroom.
The platform’s philosophy is that influencer marketing is marketing to the influencer, and you first need to build trusting relationships with potential influencers. As such, many of its features focus on enabling this brand-influencer relationship. It includes a detailed influencer CRM, which keeps your entire history with each influencer. This allows you to keep track of your past conversations, allowing you to nurture your relationship with them.
Besides searching for influencers on-demand as you need, GRIN also lets you create custom Landing Pages for always-on influencer discovery. This helps you collect information from creators who are already eager to work with your brand, meaning you get inbound applications. You can then review the applications and add your favorite influencers to the GRIN CRM so they’re ready to be activated in your next campaign.
With the eCommerce integration, you can automate the creation of unique sales tracking links for each influencer who participates. The reporting function has a real-time counter of sales you make due to your influencer campaign.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
What Should You Consider When Choosing an Influencer Marketplace
With so many influencer marketplaces to choose from, it can be tricky to decide which one is the best fit for your brand. Here are some factors to consider.
1. Your Influencer Marketing Goals
Before you do anything else you need to determine what you are hoping to achieve with your influencer marketing campaign. Do you want to increase brand awareness, drive traffic to a website landing page, increase sales, or something else?
Many influencer marketplaces and platforms specialize in a particular way and are better suited to brands pursuing particular goals.
2. Your Campaign's KPIs
Having a defined set of KPIs and metrics in place for your marketing campaign ties in with your campaign goals. This way, you can measure whether your campaign was successful in achieving the goals.
When comparing different influencer marketplaces, look for the analytics and reporting features and functionalities each one offers. This will ensure that you can track your progress and determine whether the marketplace will help you achieve the desired results of your marketing strategy.
3. Who is the Target Audience for Your Campaign? Are Suitable Influencers on the Platform?
You need to work with a platform that has the “right” influencers for your campaign. And by “right” influencers, we mean that a creator’s social followers match your target audience.
Alongside this, make sure that the platform caters to influencers on the social networks where your target audience spends their time.
4. Does the Influencer Marketplace/Platform Have Sufficient Information to Analyze Influencers?
If you’re trying to find suitable influencers for your campaign you need to have enough relevant data available to help with your decision making. The various influencer marketplaces differ in what they present to you. Make sure that the platform you select can tell you everything you need to know about potential influencers.
5. What is the Size of your Budget in Relation to ROI?
When looking at influencer marketplaces, take note of the pricing model each one uses. Some platforms charge a flat fee, while others take a commission from the influencers they connect you with.
Keep in mind that in most cases, you’ll also have to pay additional fees to influencers on top of the marketplace fees. So, for example, let’s say you pay the $600 per month fee to access the Pro plan for Influence.co. You then create a recurring campaign activating 20 influencers who each charge $150 per post and you want them to create five pieces of content each month. That means your monthly expenses would amount to at least:
20 influencers x 5 content pieces = 100 pieces of content
100 pieces of content x $150 = $15,000
+ $600 marketplace fee
= $15,600
As you vet the influential people you want to work with, keep in mind how much you are willing to spend on each one. This will help narrow down your options and avoid overspending. Remember, you want to make sure that you are getting a good return on investment for your marketing spend.
Look for a marketplace where you can find creators whose rates align with your budget. A marketplace like Influence. co comes with advanced search filters so you can do just that.
You’ll be able to set a rate range and search for influencers whose fees fall within that range. This simplifies the process of narrowing down influencers that fit your budget, allowing you to control your spending. Additionally, look for a price criterion so you can look for influencers whose rates are within your budget.
6. Do the Marketplaces Have the Tools and Resources you Need?
The best influencer marketing platform will have all the features and resources you need to successfully launch and manage your influencer marketing campaign.
Take note of the tools each offers and the workflow they have in place, such as reporting and analytics, influencer data and statistics, and contract management. These can save you time and effort in managing your influencers and tracking your campaign's progress.
For example, if you need a marketplace that enables you to manage influencer payments in one place, an option like Upfluence could be ideal for you. This influencer marketplace comes with a payment management feature where you can keep track of payment requests, total unpaid fees, the amount due for each influencer, and more. For each influencer, you’ll be able to see the payment status, when payment was authorized, and which campaign it’s for so you can avoid issues such as forgetting to pay influencers on time or accidentally paying them twice for the same campaign.
Not only that, but the built-in payment system also makes it easier to maintain compliance by automatically collecting W9-W8 forms from each creator. This information is easily accessible in the payment dashboard for tax compliance.
Additionally, you can also find marketplaces that come with sophisticated influencer data to aid your search.
For instance, Tagger’s Affinity Engine simplifies influencer search by giving you an overview of their profile affinity in percentage. At a glance, you’ll be able to quickly tell whether an influencer’s profile is aligned with your brand.
You might also find value in Humanz’s performance forecasting tool. The marketplace uses AI to analyze the connection that each influencer has with their true followers, allowing them to accurately predict their expected influence. This allows you to forecast their performance in specific categories so you can further streamline your search.
Even if the marketplace doesn’t come with built-in capabilities to do everything you need to do, it should be able to integrate with third-party tools that offer those features.
For example, Tagger also integrates with Dropbox Sign, which allows you to leverage the tool’s contract management features as a part of your workflow. This makes it easy to formalize your collaboration agreements and keep all your campaign documents organized in one place.
Final Thoughts
Finding the right influencer for your brand is essential to the success of any influencer marketing campaign. But finding the best one can be a challenge. You might have to wade through thousands of profiles on different platforms before you find the perfect match.
The influencer marketplaces listed in this article are some of the best ones in the business and should make it easier for you to find the right brand influencers by curating a selection of top-tier talent and making them readily available in one place. Each marketplace has its own strengths and weaknesses, so it is important to choose the right marketplace for your needs.
Ultimately, the most important thing is to find an influencer you can build a long-term relationship with and who will be a positive force for your brand.
Frequently Asked Questions
How do you pick the best influencer marketplaces?
You can pick the best influencer marketplaces by considering things like the types of influencers in their network, the social media platforms they support, and the features they offer. For example, if you’re running a nano-influencer gifting campaign on Instagram, you should look for a marketplace that primarily consists of Instagram nano-influencers and has a feature that supports influencer gifting.
What is the downside of using influencer marketplaces?
The major downside of using an influencer marketplace is that you often have to pay a fee to the platform. This may involve commissions or platform subscription fees, which could increase your overall influencer marketing costs.
What is the best influencer brand marketplace?
Brandwatch Influencer Marketing Software, Upfluence, Creator.co, LTK, and Skeepers are some of the best influencer brand marketplaces available right now. However, it’s important to note that what’s “best” for someone else may not necessarily be best for you. The best influencer brand marketplace for you is one that specifically addresses your unique needs.
